Francois Baird is founder of FairPlay, a not-for-profit trade movement that fights for jobs. Its goal is to end predatory trade practices between countries so that big and small nations play by the same rules. It supports the principle that penalties for transgressing those rules apply equally to everybody. Baird is a South African by birth who lives in the United States but still has interests in South Africa. He founded FairPlay in October 2016 after stepping down as the Africa Chairman of Edelman, the world’s largest public relations company.