The face of agriculture is changing and John Deere wants to support the future of South Africa’s agricultural sector. In an interview, a month after this year’s Mzansi Young Farmers Indaba, Jaco Beyers, managing director for Africa and the Middle East at John Deere, shares his thoughts on youth in farming.
In this episode, he talks about food security and the important role of young food producers and technological innovation. He also celebrates the resilience of farmers.
“My dad used to say, what does not kill you makes you stronger. I believe that that is exactly our entire nation. We have a dynamic nation. When we put our mind to it we can achieve anything, these farmers are tenacious, they get stuff done,” he says.
In the episode, he also touches on grain prices and weather conditions.
Dig deeper
South Africa’s farmers are no longer scared of technology advancement and Beyers says they want to help farmers level up.
“We want to make sure that we are there for all farmers. New era, up and coming, big and small. John Deer is there for all farmers and we have solutions for [them]. We are here for the next generation [of farmers].”
Beyers challenges farmers to dig deep and unearth their potential for the sake of this generation and future generations.
In this episode, Beyers also discusses:
- Why networking with farmers is important
- Why John Deere continues to work with Food For Mzansi
Want to know more? Listen to the full episode of Farmer’s Inside Track.
Option 1: Click here to listen on Spotify (all mobile and other devices).
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Option 3: Click here to listen on Google Podcast.
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