In recent years, the country’s potato industry has undergone a remarkable transformation, thanks to the concerted efforts of Potatoes South Africa. The organisation has played a pivotal role in reshaping the landscape of potato farming, addressing challenges, fostering collaboration, and envisioning a future where the industry thrives with inclusivity and sustainability.
According to Brian Makhele, a transformation specialist at Potatoes South Africa, legislative frameworks played a key role in driving transformation in the industry.
He pointed out that Potatoes SA seeks funds for various functions through levies. These functions include administration, research and development, and most importantly, the implementation of transformation initiatives.
“The conditions set by the minister mandate that 20% of the levies be used for transformation, levelling the playing field for previously disadvantaged individuals,” Makhele said.
The financial support is instrumental in driving tangible changes within the industry, he noted.
Programmes driving change
Potatoes SA has four main programmes responsible for development in the industry, explained Rachichi Marokane, the national transformation coordinator at Potatoes SA.
There is the enterprise development programme, which is aimed at supporting the establishment, growth, and viability of new potato-producing enterprises. The small grower development programme focuses on engaging communities that primarily plant potatoes for food security, with any surplus crop being sold within the local community.
There is also the farm-based training initiative, which is designed to enhance the skills of new black producers. This programme aims to uplift decision-making abilities and develop technical and business skills essential for profitable farming.
The study programme is a comprehensive initiative encompassing bursaries, internships, and work experience, strategically designed to cultivate a skilled workforce and bolster the potato industry.
“We want to uplift the skills of individuals pursuing a career in agriculture,” said Marokane, highlighting the importance of education and skill development in ensuring a sustainable future for the industry.
Collaboration has been a cornerstone of Potatoes SA’s success. Makhele emphasised that collaboration is not just about securing additional funds but also about leveraging collective knowledge and resources to make a more significant impact.
“When operating within constrained budgets, learning from diverse stakeholders becomes pivotal,” Makhele said.
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Success stories and collaborations
The potato industry already boasts several success stories, which, according to Makhele, includes the commercialisation of a black potato farmer in Limpopo and securing external funding to support farmers.
He said the successful placement of over 20 students in different organisations, addressing unemployment challenges, and fostering a sense of industry responsibility are among the success stories.
However, with success stories come challenges. Marokane acknowledged the constraint of limited funds, mainly generated through levies. To address this, Potatoes SA has successfully sourced external funding to expand its initiatives, he said.
Meanwhile, Makhele emphasised the need to equip farmers with all the necessary resources for sustainability as another challenge. “Potatoes SA is now actively collaborating with various commodity associations to provide comprehensive support for farmers involved in multiple commodities.”
Furthermore, Potatoes SA encourages farmers to play an active role in the industry’s transformation, emphasising the importance of a mutually beneficial partnership.
According to Makhele, their organisation envisions a future where the spirit of change and transformation is embraced, not only within the potato industry but across all commodity industries.
Secure a seat at biggest potato gathering
Meanwhile, industry players are gearing up for the seventh Potatoes South Africa Transformation Symposium taking place on Thursday, 15 February 2024, at the Birchwood Hotel in Kempton Park, Gauteng.
The symposium promises to be a dynamic gathering of esteemed experts in agriculture, economics, and human capital development.
Renowned speakers will share strategic insights, unveiling the pivotal role these factors play in shaping the industry’s future. The symposium also celebrates success stories, showcasing the inspiring journeys of potato farmers who have seamlessly transitioned into fully-fledged commercial enterprises.
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