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in Inspiration

From finance to farming, #SoilSista Matjene found her destination

by Octavia Avesca Spandiel
15th January 2024
From finance to farming, #SoilSista Matjene found her destination

#SoilSista Xolisile Matjene's tale is proof that with hard work and persistence, anyone can build their way into the fields of opportunity. Photo: Gareth Davies/Food For Mzansi

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The journey of #SoilSista Xolisile Matjene isn’t adorned with grand titles. Her story stands as a testament to the belief that through hard work and determination, one can carve their path in the fields of opportunity.


Xolisile Matjene embodies the spirit of hard work and determination in agriculture. Her farming journey wasn’t scripted; it emerged from a place of necessity and a deep-rooted willingness to overcome challenges.

Leaving a career in finance, Matjene stumbled upon a newfound passion for farming during a visit to a friend’s farm. This unplanned encounter blossomed into a daily routine, igniting a genuine interest in agriculture in the heart of Winterveldt in Gauteng.

Building on a strong foundation

Starting with minimal knowledge and resources, she dived into poultry and crop production, while also managing a poultry abattoir with a capacity of a thousand birds per day. Her early days were marked by trial and error, financial setbacks, and electricity shortages. However, every setback became a stepping stone, propelling her towards acquiring knowledge and honing her skills.

“I think the beautiful thing about how I started, is I was coming from a sales environment, so selling had never been a challenge to me. I used to sell like literally anything. When I went into farming, I knew where the markets were. The markets are a challenge, especially in the poultry industry,” she says.  

The challenges she faced seemed daunting – an ongoing struggle with power shortages that significantly impacted operations, the absence of structured systems, and financial constraints that led her to invest her savings. Despite these hurdles, Matjene persevered, seeking support from government agricultural departments that provided a much-needed lifeline, stabilising her finances and enabling progress.

The power of hard work

Matjene’s journey isn’t just about personal success; it’s deeply rooted in community upliftment. In Winterveld in Gauteng, an area burdened by poverty, her efforts led to job creation and initiatives supporting local schools in establishing their vegetable gardens, ensuring sustenance for the students.

As a female farmer in an industry historically dominated by men, Matjene has encountered biases and barriers. Yet, her resilience and work ethic testify to her capabilities. Her story isn’t one of blazing trails but a testament to the power of hard work, resilience, and a relentless pursuit of her passion.

Her message resonates with empowerment and collaboration. She urges women to recognise their innate strength and the collective power they hold when united. Through unity, she believes, lies the potential to break barriers, create opportunities, and foster a legacy of empowerment.

ALSO READ: Matlou’s moringa empire makes waves worldwide

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Octavia Avesca Spandiel

Raised by a close-knit family who loves her deeply, Octavia believes in the philosophy of ‘I am because you are'. This former news and content editor for radio is now living her best life in the agricultural sector as a commercial journalist at Food For Mzansi. Her soft spot for poetry and passion for life, writing and traveling inspires her to write compelling stories. Apart from being an excellent writer, Octavia has an educational background in youth work and loves working with people. 

Tags: Commercialising farmerCortevaCorteva Women Agripreneur ProgrammeGautengInspire meWomen in Agriculture
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