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30 under 30: A toast to young changemakers in wine

Cheers to the future! From winemakers to marketers, the next generation of South Africa’s wine professionals gathered for WineLands’s 30 Under 30 celebration

by Staff Reporter
3rd June 2025
The 30 Under 30 celebration at Vrymansfontein honoured South Africa’s young wine professionals shaping the industry's future.  Photo: Supplied/Food For Mzansi

The 30 Under 30 celebration at Vrymansfontein honoured South Africa’s young wine professionals shaping the industry's future. Photo: Supplied/Food For Mzansi

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The WineLands 30 Under 30 event, in collaboration with Rotocon, brought together talented young professionals and respected industry names to recognise their potential and build connections.

Rotocon, a company specialising in printing technology and solutions, organised a wine label design to celebrate 30 South African wine industry rising stars at a special lunch recently at Vrymansfontein, Paarl.

Amongst the guests included South Africa Wine chief executive officer Rico Basson, winemaker Richard Kershaw, and 2024 30 Under 30 alumni Tinashe Masuro.

Masuro said the event was a reflection of the great work that is being done behind the scenes “We’re all here for the same purpose: to advance the wine and the hospitality industry. We want to see South Africa become a beacon of hope in the wine world,” he said.

Each year, WineLand Media’s June issue features 30 young people making waves in wine, from winemakers and viticulturists to marketers and sommeliers.


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Celebrating success

According to WineLand Media editor Wanda Augustyn, the young professionals are showing us what the future of wine looks like.

“They bring new ideas, energy and a strong sense of purpose. It’s inspiring to see how seriously they take their roles, making or selling wine and shaping where the industry is going,” she said.

A highlight of the day was the announcement of the 2025 Luminary Award, which went to Tatenda Matsikiwa, head wine ambassador at Simonsig. This award recognises one standout individual who shows exceptional promise and leadership.

“I always say wine chose me, I didn’t choose wine. Thank you for this honour. To my fellow 30 under 30’s, I say, never stop, perseverance always pays off.”

Tatenda Matsikiwa

Chief executive officer of Rotocon, Michael Aengenvoort, said that as a loyal supporter of South Africa’s young talent, the company affirms its commitment to promoting the industry’s future leaders.

“Winemaking isn’t just a craft, it’s also a way of thinking and living that offers lessons on how to grow, thrive and make an impact. You can’t fast-track greatness.

“A meaningful life takes time, integrity and collaboration to craft. Invest in your passions, support one another and savour every opportunity to grow. The future of our industry and our world depends on the creativity and character you bring to the table,” he said.

More than making wine

Delegations from Tshwane University of Technology (TUT) and SA Litho Label Printers, which included the young winners of their annual label design competition, were also part of the guests at the event.

This year’s event was co-sponsored by Auric Barrels, represented by their agent for the South African market, Birgit Davies. “Wine isn’t just about how it’s made; it’s also the story of how it’s shared and enjoyed, a social thread that connects people,

“You build on what came before, while boldly doing what hasn’t been tried. That’s the spirit South Africa needs. Congratulations to every one of you. We see you, we celebrate you, and we are with you every step of the way,” Davies said.

READ NEXT: Trade barriers hinder Africa’s fight against hunger

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Staff Reporter

Researched and written by our team of writers and editors.

Tags: Inform meSouth Africa WineWestern CapeWine industry
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