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IN PICTURES: Hume fuels growth spurt in SA

The Eastern Cape city of Gqeberha will soon be home to a brand-new dry storage facility as food giants Hume International grows its trade footprint across South Africa and the continent

by Noluthando Ngcakani
22nd December 2022
IN PICTURES: Hume fuels growth spurt in SA

Food distributor Hume International will put local manufacturers in the spotlight with a R30 million expansion plan in Mzansi in 2023. Photo: Supplied/Food For Mzansi

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A R30 million cash injection is on the cards for four cities in Mzansi, as food distributor Hume International plans on expanding its dry store facilities over the next year to meet local demands and grow its export business. The company is one of the largest importers of frozen foods in Mzansi.

Fred Hume, the managing director of Hume International. Photo: Supplied/Food For Mzansi
Fred Hume, the managing director of Hume International. Photo: Supplied/Food For Mzansi

Founder and managing director Fred Hume says that Hume International has seen remarkable growth in its dry goods business over the past year. This amid soaring local and international demand for products including starches, soya products and casings. These are all ingredients typically used in the production of sausages, viennas, and polonies.

In response, the company plans to build a brand-new dry store facility totalling 1 300 square metres in Gqeberha.

“We have traditionally been known as a frozen food commodities trading business, importing some 180 million kilograms of frozen food over 2022 alone. But over the past three years, we’ve slowly ventured into dry goods, as we’ve noticed increased demand for dry products,” says Hume.

Hume International saw its humble beginnings as a small family owned butchery in Gqeberha in 1997.

Growing demand deserves top-notch facility

It is also in the process of finalising a new 500 square metre building in Johannesburg at the N12 Strategic Park, and will be increasing its storage capacity in Pinetown. It hopes to have expanded its storage facilities and presence in Cape Town by July next year to better services within the Western Cape market.

“We have increased our product basket to specifically include locally manufactured starches, sunflower oil and other FMCG products for the sub-Saharan market.”

“I’m pleased to report that the response from manufacturers and wholesalers has been phenomenal so far, enabling us to act as one-stop-shops for food manufacturers and wholesalers both in South Africa and across the continent.”

Spreading its wings

In 2007, it began importing ribs for local households, restaurants, and various other butcheries, retailers, and wholesalers. Since then it has expanded its operations to employ over 300 people across the country, trading in 27 countries globally and selling more than 398 products including everything from frozen meat and dairy products to juices and powdered milk.

Additionally, Hume International subsidiary company Ziqenye Food Services is currently home to the only meat, poultry and seafood import and export-approved commercial cold store facility in the Eastern Cape.

Looking ahead, Hume notes that the company now aims to seize advantage of its expertise in African markets to expand its successful export business.

Intercontinental expansion for future

Hume further revealed that the company has plans to partner with various local producers to bring South African made goods to several African countries including, Kenya, Ghana, Nigeria, Uganda, the Democratic Republic of Congo, Swaziland, Mozambique, and Botswana.

“Exports have been a key focus for Hume International over the past year, where we’ve become involved in selling goods such as sunflower oil, cereals, ice-cream, soda drinks and even soaps to Africa and the Indian Ocean islands,” says Hume.

“As traders and food distributors, our goal is to strengthen supply chains both in South Africa and in Africa, bridging the gap between local production and demand to ensure a steady supply of goods and help to reduce price volatility. We’re also proud to play a meaningful role in assisting South African companies to reach overseas and African markets, enabling them to grow and expand their own businesses.

“We’re grateful for the many successes of our business over the past 25 years, and over the next 25 years, we hope to make a significant difference to South African businesses and the economy as we grow our trade footprint.”

ALSO READ: IN PICTURES: Market Day delivers the goods

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Noluthando Ngcakani

With roots in the Northern Cape, this Kimberley Diamond has had a passion for telling human interest stories since she could speak her first words. A foodie by heart, she began her journalistic career as an intern at the SABC where she discovered her love for telling agricultural, community and nature related stories. Not a stranger to a challenge Ngcakani will go above and beyond to tell your truth.

Tags: Eastern CapeGqeberhaHume International
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