Wednesday, October 21, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in Inspiration

Khathutshelo chases a fruitful future in agroprocessing

Known for exceptional produce, fruit farmer Matika Khathutshelo's deep connection with the land excites him to explore a range of possibilities in agricultural production

by Candice Khumalo
2nd January 2024
Khathutshelo chases a fruitful future in agroprocessing

Matika Khathutshelo, a farmer in Vondo Village, Limpopo, cultivates macadamia nuts, avocados, and litchis on his 10-hectare Matika Subrop Farming land. Photo: Matika Khathutshelo

Share on FacebookShare on TwitterShare on WhatsApp

Nestled deep in the green hills of Limpopo in Vondo Village, Matika Khathutshelo has a diverse range of agricultural pursuits that make his way of farming truly fascinating.

On 10 hectares of land, the owner of Matika Subrop Farming produces macadamia nuts, avocado, and litchis. These crops, Khathutshelo says require careful nurturing and particular expertise.

“I decided to choose farming as a profession because I grew up witnessing my father farm, and I helped him with some of the work. That made me fall in love with farming during the early years of my life, and I officially started farming in 2012.

“I farm with fruits because I grew up watching and helping my father farm with this commodity. I gained more knowledge when I worked with Subtrop and the South African Macadamia Growers’ Association (SAMAC), as they offered me lots of courses related to fruit production,” Khathutshelo says.

Khathutshelo chases a fruitful future in agroprocessing
Matika Khathutshelo’s land is 10 hectares in size. Photo: Supplied/Matika Khathutshelo

Research, research, research

While Khathutshelo earns money from all his crops, he focuses on avocados. This choice stems from a consistent market and positive feedback on the quality, driving his preference for this particular produce.

“I market my products at local and formal markets, but I am also strategic about the places where I make a profit. I take my products to commercial packing houses and market them with their products to gain profit.”

ALSO READ: Patience prevails: #SoilSista Rudzani triumphs in Limpopo

To stay ahead and in the know, Khathutshelo actively pursues short courses in fruit production and business. He also researches farming and market demand, recognising the evolving nature of farming technology and science.

Moving with the times

“If you use old technology, you can’t produce like the first day you started with farming. [Farming] needs someone always willing to learn.”

Moreover, he emphasises that he views farming not just as a job but as a way of life, attributing this perspective to the patience it demands.

“I work with two other people, but during harvest time, I hire a maximum of 15 people, and I remain responsible for all farm management and activities that happen day by day.”

Khathutshelo chases a fruitful future in agroprocessing
Some of Matika Khathutshelo’s workers sorting avocados on his farm. Photo: Matika Khathutshelo

Expanding production

With challenges ranging from land, climate change, and funding, he further underlines that one cannot invest in farming today and expect income tomorrow.

“There are many challenges I face that prove patience and learning are vital in farming. Firstly, land issues: I plant in a new space, you can plant lots of population trees in a small area, but it takes money to buy the right cultivator that can allow you to do so and prepare the land in the right way,” he explains.

Then, there is climate change. Khathutshelo says he tries, by all means, to know what is going to happen in the months ahead and how he can prevent it from destroying his crops. “Funds are also a big challenge, but I manage to fund myself by selling my products and improving my farm.”

While it is not easy and challenges are many, Khathutshelo looks at the bright side.

Maintaining a high quality

“My avocado products and others are not many, but because of the quality, I’ve made a lot of achievements by entering big retailers, and I’ve also won many competitions as a farmer.”

He intends to expand his fruit production on a larger scale, simultaneously growing his market while retaining his existing customer base.

“My products are currently needed, but the challenge is that they may not be in the future, so I need to add more fruits for production and agro-processing of other fruits.”

Khathutshelo’s deep connection with the land excites him to explore a range of possibilities in agricultural production in the times ahead. He is currently focusing on increasing his avocado orchards because of a good demand.

READ NEXT: Farmer Mentor: Macadamia mastermind Likhanya cracks tough agri nut

Get Stories of Change: Inspirational stories from the people that feed Mzansi.

Candice Khumalo

Hailing from a small town called Utrecht in KZN, Candice Khumalo’s love for health comes from a burning desire to bridge the gap between medical knowledge and accessible information for the everyday person. Her early steps into the world of health journalism has been full of excitement and remains to be, as she continues to write her stories, one healthy word at a time.

Tags: avocado farmingCommercialising farmerInspire meLimpopomacadamia
Reality check: What SA agri interns really experience on the farm
News

Reality check: What SA agri interns really experience on the farm

by Lisakanya Venna
19th October 2026

Transitioning from agricultural theory to practical farming is proving to be a bittersweet journey for South African interns. From intense,...

Read moreDetails
This week’s agri events: 19 – 23 October

This week’s agri events: 19 – 23 October

19th October 2026

Stop the rot: Four steps to slash post-harvest losses

18th October 2026
A standing ovation for agriculture’s incredible talent! The Agri’s Got Talent 2026 top three celebrate their achievements: winner Honey Katoo of Endulini Fruit in Patensie, alongside runner-up Clareece Vlotman of Wolfpack in Wolseley and finalist Lwandile Nantsi of Laastedrift in Ceres. Photo: Supplied/Food For Mzansi

Patensie claims Agri’s Got Talent crown for second year running

17th October 2026
The panellists at FNB Business’s “Farming together” discussion at the Royal Show explored how market access, mentorship, financial discipline and strong commercial relationships can help farmers build sustainable businesses. Featured from the left are Bertram July (FNB’s distribution sales lead), commercial farmer Shakes Shabalala; Sandy Gumede (co-founder of Zulu Girl Wines), and Janis Robson (FNB’s head of development and SME business development). Photo: Food For Mzansi

FNB puts relationships at the heart of commercial farming

17th October 2026

Patensie claims Agri’s Got Talent crown for second year running

Promising early conditions predicted for 2027 SA wine harvest

Potatoes and tomatoes plunge while avocado prices soar

Fixing SA’s agricultural visa system to protect seasonal harvests

Cutting-edge crop solutions take centre stage at the SADC Plant Nutrition Symposium

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
Calling all financial wizards in Paarl or nearby areas! Join us at Food For Mzansi Group as our Finance and Administration Manager. Photo: Supplied/Food For Mzansi

Vacancy: Finance & Administration Lead

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

By-laws vs. livelihoods: Barriers facing WC smallholder farmers

CPAs urged to register for free governance support toolkits

Potatoes and tomatoes plunge while avocado prices soar

Becoming bankable: How to get your farm ready for finance

Fixing SA’s agricultural visa system to protect seasonal harvests

SA and Namibia reevaluate livestock trade after FMD outbreak

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

About this assistant

This feature generates automated answers summarised from Food For Mzansi articles. By using it, you are interacting with an AI system (provided by Google), not a human. AI can make mistakes. Please refer to the source articles for verification and citation purposes.

Our staff do not check or moderate Lerato’s answers in advance, but may review some later. Our journalists continue to write and edit all the articles Lerato uses as sources.

To estimate unique and returning web users, we store a random browser ID in this browser. WhatsApp users are counted by phone number. The same person using both channels may be counted twice.

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2026 Food for Mzansi