Muzi Hlongwane, agricultural development lead at Kynoch, works closely with new and commercial farmers in the Eastern Cape, KwaZulu-Natal and Mpumalanga. He talks more about the work they do with farmers daily from the ground up.
Kynoch is more than 100 years old and is a company that prides itself on work and involvement in farming communities.
“From small farmers, in other words farmers who own less than a hectare, a large commercial farming community, and some companies at large,” he says.
He further mentions that the aim is to disseminate the information to them and also offer support services to the farmers.
Relationships with farmers
The relationship Kynoch has with the farmers is on the ground level. There is agronomic support and a range of sales agents who are in contact with the farmers regularly.
“Before you start anything in terms of crop production, you need to know your soil status and soil sampling. These agronomists help in that format in terms of getting that soil samples done,” he says.
That’s not all, once the soil samples are taken, they are analysed and the recommendations are given. He adds that the agronomists always have a follow-up meeting with farmers.
“In other words as the crop grows and issues surface in terms of nutritional status, these guys come there and advise to rectify the problem,” he says.
Kynoch pushes the motto to enhance efficiency through innovation. The relationship that is cultivated by Kynoch and farmers is personal and that helps them grow with the farmers.
In this episode, Hlongwane also discusses:
- Insights on the product range and speciality optimiser; and
- Infrastructure investment.
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