The newly formed central body of the wine industry, South Africa Wine, aims to reshape the sector and bring a meaningful impact by tackling farmer-related topics head-on and taking transformation to the next level.
Speaking to Food For Mzansi, Karin Kleinbooi, the newly appointed executive manager for transformation and development at SA Wine, expressed her appreciation for being given such a huge responsibility, and she spoke at length about how she plans on making a difference.
Sinenhlanhla Mncwango: As the new executive manager of transformation and development, what will your immediate task be? What can we look forward to?
Karin Kleinbooi: My immediate priority is to help shape a clear strategy to elevate transformational initiatives in the industry, such as people and social development, ownership and enterprise enhancement, fostering equity, enhancing capacity, promoting ethical practices, and the effective management of industry-wide collaboration.
As a team, we are setting up a strong vehicle within SA Wine that contributes to accelerating transformational initiatives in collaboration and collectively in partnerships with external stakeholders.
Transformation is a significant matter in South Africa, especially in the agricultural sector. What do you think is missing to reach the level of satisfaction regarding transforming the sector?
Transformation is indeed a crucial agenda in South Africa’s agricultural sector. To reach a level of satisfaction concerning transformation, there needs to be a multi-faceted approach that addresses various challenges.
Firstly, there’s a need for improved access to education and skills development, especially in marginalised communities. Secondly, creating an enabling environment for black ownership and leadership is vital.
Lastly, enhancing access to finance and markets for previously disadvantaged individuals is essential to drive real transformation.
Recognising that transformation is a significant imperative in South Africa’s agricultural sector, my goal at South Africa Wine is to build upon existing collaborations with various government departments and other industry stakeholders.
Our aim is to address gaps in education, access to resources, and leadership opportunities, thereby creating a more inclusive and equitable wine industry.
Your new role also includes development. What do you think is lacking concerning developing farmers, and is monetary support enough to be regarded as development?
In terms of development, monetary support is undoubtedly important, but it’s not the sole factor. True development requires a holistic approach that encompasses training, mentorship, technical assistance, and market access.
Building the capacity of farmers to operate sustainably, make informed decisions, and navigate challenges is equally crucial. Development should empower farmers to become self-reliant and competitive in the market.
We will be implementing multifaceted programmes that encompass training, mentorship, technical assistance, and market access. Our goal is to empower farmers to build sustainable businesses and thrive in the industry.
What is your forecast for the next ten years, while faced with growing social and economic difficulties? And what role does public-private partnership have to play to ensure the growth and sustainability of the sector?
Despite the challenges faced by the sector, I foresee the wine industry adapting and evolving in the next ten years. To ensure growth and sustainability, public-private partnerships (PPPs) will play a pivotal role. PPPs can facilitate knowledge sharing, resource allocation, and joint initiatives that address common challenges.
By collaborating with government, industry associations, and private entities, PPPs can drive innovation, enhance market access, and create a conducive environment for growth. Looking ahead, I envision the wine industry adapting to challenges and evolving in the next ten years. My role at South Africa Wine includes working with our team to align our strategies with industry trends and opportunities.
What can industry leaders expect from you?
My message to industry leaders in the wine industry is one of unity, innovation, and responsibility. By coming together, we can leverage our collective expertise and resources to create positive change.
Embracing innovation in production, distribution, and marketing will make us more competitive globally. Moreover, we have a responsibility to ensure that our industry reflects the diversity and richness of our nation.
Let’s work towards a future where the wine industry is not only prosperous but also serves as a model for inclusive growth and sustainable practices. South Africa Wine’s role extends beyond its immediate scope. It’s about coming together to collectively promote the interests of the wine industry and ensure its sustainable future.
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