Home News VIDEO: Farmers Choice founder Andile Matukane

VIDEO: Farmers Choice founder Andile Matukane

25-year-old farmer has many tips for other up-and-comers

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CEO and founder of Farmers Choice, Andile Matukane joins us on this week’s video episode of Farmer’s Inside Track. Fondly known as “the Spinach Lady” Matukane tells her farming story about navigating life as a black female, farming in a predominantly male-dominated industry and the hard lessons learnt along the way.

“It opens a lot of doors; currently everyone is looking at working with a young black female and inspiring a young black female to fulfil her dreams.”

Although she has manged to make great strides through her business, Farmers Choice, Matukane says rising to the top is no easy feat. “Although you may have gained theoretical knowledge, bear in mind that there are many learning curves you have not read about in a textbook.”

Matukane also shares her insights on how she managed to build a name for herself at the ripe age of 25 and advises established farmers to take a chance on training the youth. She believes “in order for us to grow the agricultural economy we need one another and they (established farmers) have got so much knowledge that the young ones don’t have. They need to share that knowledge in order for us to become successful”.

The Farmer’s Inside Track podcasts and videos are recorded in both Cape Town and Johannesburg and are available on different platforms, including a weekly e-mailer, a WhatsApp line and a bustling Facebook group.

To get free access to all the exclusive content on Farmer’s Inside Track, head to farmersinsidetrack.co.za and sign up. To join the WhatsApp line, either click here or send a WhatsApp with the message “Sign me up for Farmer’s Inside Track” to +27 81 889 9032, providing your name and surname, e-mail address and province.

  • Farmer’s Inside Track is proudly brought to you by Food For Mzansi, Africa’s Best Digital News Start-up. Advertisers who wish to explore opportunities on any of the Farmer’s Inside Track channels can e-mail ivor@foodformzansi.co.za and kobus@foodformzansi.co.za.
Noluthando Ngcakani
Noluthando Ngcakani
With roots in the Northern Cape, this Kimberley Diamond has had a passion for telling human interest stories since she could speak her first words. A foodie by heart, she began her journalistic career as an intern at the SABC where she discovered her love for telling agricultural, community and nature related stories. Not a stranger to a challenge Ngcakani will go above and beyond to tell your truth.
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