The 2024 Voermol National Cattle Farmer of the Year, Wakkerstroom beef farmer Rustin Shawe, has called on his fellow farmers to be creative and open-minded amid tribulations in the farming sector.
Shawe recently claimed this prestigious title at the Voermol Cattle and Sheep of the Year Awards. Passionate about the future of the KwaZulu-Natal agricultural sector, Shawe shared some of the challenges, lessons and tips for aspiring beef farmers.
As a longtime member and recent board member of the KwaZulu-Natal Agricultural Union (Kwanalu), Shawe plays an active role in advocating for key challenges and issues within the agricultural and rural sectors.
Working towards success
With over two decades of experience, Shawe manages two herds at his enterprise, Grassfields Beef, commercial Grassfields and Droughtmaster stud herds.
“The combination of what you pay for inputs and what you get for your beef is a real challenge. If costs don’t come down, there won’t be any beef farmers left to sell inputs to. As farmers, we try to think outside the box to increase our turnover,” Shawe said.
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At the heart of Shawe’s enterprise is a commitment to integrity, quality, and fertility, principles he believes are essential for sustainable success in the sector. His recommendations for upcoming farmers include backgrounding calves and prioritising reproductive health.
“The money lies in backgrounding your calves and selling them to feedlots at a later stage. Try to keep it simple and don’t chase trends. Focus on good nutrition and ensure you’re getting a calf on the ground every year.
“The pastures aren’t always greener on the other side. Those who have stuck with farming here have proven that they can succeed,” he said.
Meanwhile, Kwanalu’s chief executive officer Sandy La Marque commended Shawe on his achievements and dedication to the sector in the province.
“Rustin’s journey serves as a beacon of inspiration and a source of practical guidance for both commercial and emerging beef farmers across the province.
“His commitment to excellence and adaptability within the sector underscores the vital role that farmers play in ensuring South Africa’s food security,” La Marque said.
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