Monday, September 7, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in News

New farmer? Informal markets ‘the way to go’

Apart from the 40 000 commercial farmers in Mzansi, hundreds of thousands of smallholders contribute to the economy too. Many small-scale farmers say they prefer to trade in the informal sector as it gives them a sense of control and often higher prices

by Tiisetso Manoko
10th August 2022
The value of South Africa’s informal farming sector is understated, experts say, and many farmers say that they prefer trading to this segment of the economy. Photo: Supplied/Food For Mzansi

The value of South Africa’s informal farming sector is understated, experts say, and many farmers say that they prefer trading to this segment of the economy. Photo: Supplied/Food For Mzansi

Share on FacebookShare on TwitterShare on WhatsApp

South Africa’s informal farming sector and its contribution to the economy and food security is far more than what is actually being recognised, an expert says. While increased support to develop the informal sector is needed, farmers point to informal markets as a definite way to go, especially for new entrants.

According to Professor Ferdi Meyer, managing director for the Bureau for Food and Agricultural Policy (BFAP), agricultural data does not reflect the contribution that the informal sector makes to food security.

“It is not true that there are only large-scale white farms in South Africa who contribute greatly to employment and exports. 93% of all VAT-registered farms are small and micro operations that only contribute 23% of the income, but 37% of employment in the sector,” Meyer says.

Ferdi Meyer, director of the Bureau for Food and Agricultural Policy
Prof. Ferdi Meyer, director of the Bureau for Food and Agricultural Policy. Photo: Supplied

Data shows that there are over 40 000 commercial farming units that contribute to food security in the country. According to the General Household Survey 2019, there are 300 000 smallholder operations and another 2,3 million households that should be included when counting contributors to food security.

Meyer believes that these statistics do not necessarily take into account the around 214 000 households that, in recent surveys, indicated that they receive at least a secondary income from agricultural activities such as raising pigs and chickens.

“If we don’t understand where these producers are, how can we support small SMME operations with credit and infrastructure?

“The media only reports on the contribution of commercial farming. No one reports on the informal sector and its real contribution to food security,” he says.

‘Informal markets offer better prices’

Meanwhile, farmers tell Food For Mzansi that informal markets are the way to go, especially for new entrants.

Leshalagae Mojapelo, a butternut farmer in Limpopo, says small-scale farmers should not be in a hurry to sell off their products to big retailers or make use of third-party agencies to sell their products. These agencies, he says, can take up to 15% a farmer’s profit, which is a lot for those producing on a small scale, he says.

“In the direct market you can set your prices [and make it] non-negotiable. They do not have to be compared to someone else’s prices.”

“In retail, you will be selling a lot of bags at a go, but the prices are already set. It might be half or even below half of your informal market price,” he explains.

Mojapelo says he prefers selling his produce on street markets and to school feeding programmes.

“The street market is the one that gives us a reasonable return because the big supermarkets, retailers and agencies rip emerging farmers off. Although the demand from them is higher, you end up working for them.”

ALSO READ: Retailers ‘use bully tactics to squeeze farmers’

‘Informal markets offer control’

Leshalagae Mojapelo practices his passion for soil science on his farm in Ga-Maboi village in Limpopo. Photo: Supplied/Food For Mzansi
Leshalagae Mojapelo practices his passion for soil science on his farm in Ga-Maboi village in Limpopo. Photo: Supplied/Food For Mzansi

Another farmer and founder of Ya Maja Bital, Segwarihle Siesegoana, says for him, the advantage of selling in the informal market is that it helps him feel more in control.

“I sell my produce according to the orders I received. If there is an order for 50 units, I will harvest that and sell them. If you harvest everything and wait for them to be bought, rats might mess with them in storage.

“I believe in leaving the produce on the veld and not taking them out until they are bought, so that one does not experience any type of loss in storage,” Siesegoana says.

Meanwhile, Meyer says that developing the small-scale sector remains a challenge.

However, he reckons that the private and public sector must work together to develop skills and build supply chains that include the informal sector.

ALSO READ: New farmers: How to diversify your markets

Sign up for Mzansi Today: Your daily take on the news and happenings from the agriculture value chain.

Tiisetso Manoko

Tiisetso Manoko is a seasoned journalist with vast experience in community media. He possesses diploma in media studies majoring in journalism, certificate in civic leadership. He loves news from all angles with particular interest in local government, agriculture and politics. He is a staunch Mamelodi Sundowns Football club supporter.

Tags: informal marketSmall-scale farmers
Farmers rethink water use as shortages threaten food production
News

Farmers rethink water use as shortages threaten food production

by Vateka Halile
5th September 2026

What happens when the taps run dry? Farmers know the answer all too well. Experts and farmers at the Water...

Read moreDetails
Honoured roots: A father’s legacy, a daughter’s farming dream

Honoured roots: A father’s legacy, a daughter’s farming dream

4th September 2026
Gauteng farmers urged to harness massive urban market

Gauteng farmers urged to harness massive urban market

4th September 2026
ONCE-OFF USE; DO NOT REPUBLISH

Foot-and-mouth crisis hits SA dairy industry with R1-billion loss

4th September 2026
Tough times, hardy cattle: Why Mzansi farmers are choosing Nguni

Tough times, hardy cattle: Why Mzansi farmers are choosing Nguni

3rd September 2026

Early calf care: Key growth targets every cattle farmer must track

How to align your farming cycles with long-term financial success

Farmers rethink water use as shortages threaten food production

Tiger Brands CEO calls for stronger food value chain

Strategic support sparks record-breaking growth at WC grape farm

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
Control and prevent downy mildew on crops

Control and prevent downy mildew on crops

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

Young farmers need structured opportunities, not just open doors

BenicaTheFarmer: The nurse who built an agricultural empire

Rural safety under fire as stock theft and farm violence persist

This week’s agri events: 07–11 September

Tiger Brands CEO calls for stronger food value chain

Plant, pick, protect: The rising potential of urban foraging in SA

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2024 Food for Mzansi

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.