The Beer Association of South Africa (Basa) has called for sustainable farming methods and renewable energy which are not only good for the planet but help to maintain the quality of the beer.
According to Charlene Louw, the chief executive officer of Basa, it is important that the journey of beer, from seed to sip, be a story of dedication and innovation where every step reflects the artistry and precision of the brewing process.
Louw said despite challenges like variable municipal water quality, load shedding, and drought, South African brewers consistently rise to the occasion.
‘We produce the best’
“Their commitment ensures that beer drinkers can enjoy the quality and consistency they have come to expect and celebrate in every glass.
“We believe that South African beer quality is of a high standard and, thanks to our members’ rigid attention to preparation, distribution and sustainability,” Louw said.
Louw noted that according to the most recent data, the industry contributed 1.3% to South Africa’s gross domestic product in 2019 and supported 249 000 jobs.
“This highlights the significant impact that the beer industry has on the economy and employment in the country. It is imperative that we prioritise building and maintaining trust with consumers to ensure the continued success and growth of the industry,” she said.
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Nishal Sanpal, Africa Zone quality manager at AB InBev, which makes South African Breweries (SAB) products such as Castle Lager, Carling Black Label and Brutal Fruit, said customers expect beer to be available, affordable and to deliver a consistent taste.
“Although the techniques for large-scale brewing and the basic ingredients of beer like malt, hops, yeast and water are the same around the world, every beer has a unique signature. In some ways, South African tastes are not the same as in other countries.”
Farmers committed to quality products
“The SAB sources most of its raw materials locally, using producers who must meet exacting standards. In striving for a superior quality, brewers have to overcome the challenge of highly variable raw materials, partly as a result of climate change which causes droughts and floods,” he said.
Sanpal said SAB regards the farmers that supply its products as its partners, and they are equally committed to maintaining beer quality.
“Some of the partnerships with barley farmers stretch back decades. Where necessary, crop experts in SAB will work with farmers to improve the quality of their barley. SAB also owns some of the vertical operations, including malting the grains, which ensures consistency of flavour and the overall brand signature,” he said.
According to Sanpal, large-scale producers can produce beer more cheaply than smaller brewers, but in a high-volume environment it is important to maintain quality,
“Good brewing and quality processes and pasteurisation can help to keep beer fresh for longer. Packaging has benefited from technological development,” he said.
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