South Africa’s wine industry has long been a significant player in the economy, contributing billions of Rands to the GDP and creating jobs for hundreds of thousands of people. However, in recent years, it’s the power of Mzansi’s wine exports that have made headlines.
According to Jean Naudé, CEO of Groot Constantia, South African wine exports make up nearly 50% of all wine produced in the country, making it the second-largest exported agricultural product after citrus.
“The South African wine industry exports wine to 130 countries worldwide, valued at R9.9 billion, which equates to 18 million glasses of wine globally every day of the year,” says Naudé.
This export power has supported ongoing job creation and economic growth, with over 265 000 people employed in the wine industry in South Africa. For every job created on a wine farm, the value chain generates ten more, making it a significant contributor to the country’s fight against its high unemployment rate.
Quality and diversity bragging rights
But it’s not just about the numbers. South African wine has gained global recognition for its quality and diversity, with an increasing number of international awards and accolades. Additionally, the industry has focused on sustainability and eco-friendliness, with many wineries adopting environmentally conscious practices and certifications.
One grape variety that has gained particular attention is Chenin Blanc, believed to be amongst the first vine cuttings that arrived in South Africa in 1655.
Today, there’s almost twice as much Chenin in South Africa than there is in France where the varietal originated, making it one of the country’s signature wines.
Industry figurehead Ken Forrester, widely known as “Mr Chenin”, has been instrumental in enhancing the reputation of South Africa’s Chenin Blanc cultivar. His efforts have resulted in sales growth and global renown for the wine.
In addition to Forrester, Rydal Jeftha, Wendy Jonker, and Dr Erna Blancquaert have made significant contributions to enhancing the reputation and export power of the industry. Their contributions were acknowledged during the Wine Harvest Commemorative Event.
Jeftha, who won the Growing Inclusivity category, is a mentor and inspirational leader to young farmers and winemakers, particularly those who face barriers to entering the industry. His passion for new generations of farmers and winemakers creates a sense of hope and future focus. This drive for inclusivity has played a crucial role in enhancing South Africa’s reputation in international markets.
Opening doors
Jonker, the winner of the Wine Advancement category, has played a significant role in opening doors for the wine industry internationally. Her work has resulted in a growth in international sales, and her dedication to expanding the industry’s reach has helped South Africa become a significant player in the global wine market.
Blancquaert, winner of the Viti- and Viniculture category, was the first black South African to receive a PhD in viticulture. Her tireless devotion to empowerment and building a new generation of black researchers have played a critical role in enhancing South Africa’s reputation for producing quality wines.
The Wine Harvest Commemorative Event is a special tradition that blesses the new South African harvest, which is currently coming to completion in the country.
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