Justin Bonello, founder and CEO of Neighbourhood Farm, joins us on this week’s video episode of Farmers Inside Track. Bonello, also known as TV’s “Ultimate Braaimaster”, spent five years refining his business model to create jobs and turn a profit as an urban agriculturalist.
“Everything that I’ve done in my life has led up to this one point where I have become an urban farmer,” Bonello says in the 10-minute interview.
The agripreneur elaborates on why one of the most difficult things he experienced in building a successful enterprise was losing friends along the way. He candidly shares personal challenges of building his business, lesson learnt, and why he thinks the system is geared against SA entrepreneurs.
Bonello also shares his views on supporting smaller businesses versus larger corporations. “That way you’re supporting families and not shareholders,” he explains. He also offers new entrants in the agri-sector thoughtful advice.
We also interviewed Bonello for the Farmer’s Inside Track podcast. You can listen to the episode here:
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