Home Farmer's Inside Track VIDEO: Neighbourhood Farm founder Justin Bonello

VIDEO: Neighbourhood Farm founder Justin Bonello

SA’s ‘Ultimate Braaimaster’ is doing groundbreaking work in urban agriculture

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Justin Bonello, founder and CEO of Neighbourhood Farm, joins us on this week’s video episode of Farmers Inside Track. Bonello, also known as TV’s “Ultimate Braaimaster”, spent five years refining his business model to create jobs and turn a profit as an urban agriculturalist.

“Everything that I’ve done in my life has led up to this one point where I have become an urban farmer,” Bonello says in the 10-minute interview.

The agripreneur elaborates on why one of the most difficult things he experienced in building a successful enterprise was losing friends along the way. He candidly shares personal challenges of building his business, lesson learnt, and why he thinks the system is geared against SA entrepreneurs.

Bonello also shares his views on supporting smaller businesses versus larger corporations. “That way you’re supporting families and not shareholders,” he explains. He also offers new entrants in the agri-sector thoughtful advice.

We also interviewed Bonello for the Farmer’s Inside Track podcast. You can listen to the episode here: 

The Farmer’s Inside Track podcasts and videos are recorded in both Cape Town and Johannesburg and is available on different platforms, including a weekly e-mailer, a WhatsApp line and a bustling Facebook group.

To get free access to all the exclusive content on Farmer’s Inside Track, head to farmersinsidetrack.co.za and sign up. To join the WhatsApp line, either click here or send a WhatsApp with the message “Sign me up for Farmer’s Inside Track” to +27 81 889 9032, providing your name and surname, e-mail address and province.

Farmer’s Inside Track is proudly brought to you by Food For Mzansi, Africa’s Best Digital News Start-up. Advertisers who wish to explore opportunities on any of the Farmer’s Inside Track channels can e-mail ivor@foodformzansi.co.za and kobus@foodformzansi.co.za.

Duncan Masiwa
Duncan Masiwa
DUNCAN MASIWA is a budding journalist with a passion for telling great agricultural stories. He hails from Macassar, close to Somerset West in the Western Cape, where he first started writing for the Helderberg Gazette community newspaper. Besides making a name for himself as a columnist, he is also an avid poet who has shared stages with artists like Mahalia Buchanan, Charisma Hanekam, Jesse Jordan and Motlatsi Mofatse.
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