Five lucky Food For Mzansi fans can each win Burger King vouchers to the value of R200. And if they join the nationwide search for virtual tokens, they also stand the chance of winning an original African Ginger piece of art and non-fungible tokens (NFTs) worth $25 000.
For the kids at the back of the classroom, NFTs are digital assets based on blockchain tech. Burger King and Pepsi are partnering with African Ginger, a Jozi-based artist and illustrator in a new campaign called “X Marks the Drop”.
What’s in it for you? Well, besides the top prizes, you can also win 1 of 10 000 limited editions African Ginger NFTs (with an estimated total value of $260 000), along with 20 000 free Whoppers. And that’s not all. Offers like discount codes or free PEPSI with meals purchased can be won each day.
A pulsating collaboration
African Ginger, whose government name is Seth Pimentel, is known throughout Mzansi for his unique illustrative style. He creates art with depth and meaning, often pushing boundaries by merging traditional and digital work into a hybrid of experimentation. His works for “X Marks the Drop” are consistent with his style while still incorporating Burger King and Pepsi brand colours.
Ezelna Jones, head of marketing for Burger King SA, says: “Gen Z grew up online playing games so combining the world of a digital token hunt and NFTs is a natural transition, especially for those seeking to own an original digital picture from African Ginger.
“Like fashion and traditional art, Gen Z members express their personalities through the digital art they collect, including NFTs that represent their passions. ‘X Marks the Drop’with Pepsi ticks all the boxes as we offer them the opportunity to be incentivised for doing something they would normally be doing while gamifying their experience with our brands.”
“I am incredibly proud of the successful partnership we have built over the past nine years with Burger King and PepsiCo. This collab of two great brands is one more step to show South Africa how innovative we can be in this channel. We wish all our loyal customers and consumers all the best in their virtual hunt for tokens,” adds Martin Charles of PepsiCo SA.
How to win the Food For Mzansi & Burger King vouchers
To be one of the five lucky Food For Mzansi winners, click here to sign up for the Mzansi Flavour newsletter. Every two weeks, you’ll receive your serving of craveable recipes and handy lifestyle tips right in your inbox. Who knows, we might throw in a flame-grilled beef patty, topped with tomatoes, fresh cut lettuce, mayo, pickles and a swirl of ketchup too.
How to experience the hunt
● To play, go to www.bkxpepsi.co.za on your mobile device or scan the QR code on one of the posters in-store.
● Register your details and sign in.
● Identify your closest Burger King drop or drop a token right in front of you.
● Open the AR mode to view the token and collect.
● Click the ‘X’ token in your Whopper Wallet to see what you’ve won.
● Save the code and redeem it at a Burger King store.
For more information, head to the Burger King site. “X Marks the Drop” will run until Tuesday, 31 January 2023.
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