Tuesday, July 21, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in Food for Thought, News

Farmers, trust your intuition and go with your gut

by Justin Platt
15th August 2022
Justin Platt, founder and CEO of Zylem and RegenZ argues that instead of basing management decisions on a purely rational and cognitive approach, farmers need to harness (and trust) their unique intuition. Photo: Supply/AdobeStock

Justin Platt, founder and CEO of Zylem and RegenZ, argues that instead of basing management decisions on a purely rational and cognitive approach, farmers need to harness and trust their unique intuition. Photo: Supply/AdobeStock

Share on FacebookShare on TwitterShare on WhatsApp

Farmers are left with the heavy task of ensuring that every decision they make benefits their farming business, workers and clients. Justin Platt, founder and CEO of Zylem and RegenZ, unpacks:

  • Why farmers need to harness (and trust) their unique intuition, instead of basing management decisions on a purely cognitive approach.
  • The reason modern mainstream agricultural research fail to factor in the more complex, dynamic variables.
  • Why intuitive decision-making could have significant implications for modern management decisions in South African agriculture.

Justin Platt is the Founder & CEO of Zylem and RegenZ. Justin has a BSc in Plant Pathology and Botany from UKZN. Photo: Supplied/Food For Mzansi
Justin Platt is the Founder & CEO of Zylem and RegenZ. Justin has a BSc in plant pathology and botany from UKZN. Photo: Supplied/Food For Mzansi

The modern focus on scientific and intellectual farming approaches has significantly advanced food production. Innovations such as fertilisers and machinery have enabled food production to keep pace with a booming population, and advancements in the preservation of food results in access to a greater variety of food all over the world.

However, in this drive to produce more and more food, acknowledging and remedying the impact of these activities on nature’s balance and natural resources have largely been neglected.

The industrial, technological approach to farming works on a never-ending treadmill of interference. Pesticides and herbicides reduce beneficial soil microbes and organic matter; plants cannot optimally take up and use naturally available nutrients in the soil.

Also, farmers use more synthetic fertilisers, leading to degraded, acidified and compacted soil. Poor soil quality causes unhealthy plants to become diseased resulting in farmers to apply more pesticides and herbicides… and the cycle continues.

It’s no secret that a large proportion of agricultural soil health is severely degraded, and we need to farm more sustainably if we want to feed our futures. I would argue that instead of basing management decisions on a purely rational and cognitive approach, farmers need to harness (and trust) their unique intuition.

What is intuitive decision-making?

Intuitive decision-making refers to people making decisions naturally (using gut feel), without the use of formal tools and procedures. It is a fast, involuntary and sensitive process that seems to bypass the brain’s functional cognitive processes, while taking prior knowledge and experience into account.

Modern mainstream agricultural research, on the other hand, takes a rational approach to generate empirical, tangible knowledge for increased yields and sustainability. While helpful in supporting farmers’ decision-making to a degree, these technological tools fail to factor in the more complex, dynamic variables.

Several scientific studies indicate that farmers do not often use formalised, cognitive decision support tools to make practical management decisions; many prefer to rely on their intuition,  resulting in both qualitative and quantitative benefits.

Farmers often work off gut feel, which becomes more reliable as they learn what works on their specific farms. I have found that I learn more from farmers than from lectures, consultants, and peer-reviewed scientific papers. What I’ve seen in over 30 years of working with farmers, is that farmers who farm “intuitively” report numerous beneficial outcomes, such as:

  • Earlier disease detection
  • Lower chemical inputs
  • Increased nutritional value of crops
  • Longer shelf-life of products
  • Higher input efficiency in plant production
  • Lower use of antibiotics
  • Lower veterinary costs
  • Improved immune responses
  • Efficient feed conversion rates
  • Minimised impact on the surrounding environment

Although the role of intuition in decision-making has long been studied and debated in research fields such as neurobiology, psychology and psychiatry, the use of intuition in an agricultural context has received little attention in scientific research.

However, I believe that intuitive decision-making could have significant implications for modern management decisions in South African agriculture, especially when it comes to improving farm efficiency and sustainability.

Farming challenges too complex for basic science

Anyone who has worked closely with farmers will know that challenges to farm management are more complex and site-specific than can be accurately represented by standardised scientific models and analytical methods. Thus, farmers must often rely on their intuition and access to tacit knowledge that offers insight into holistic, customised solutions.

For example, instead of dumping bags and bags of nitrogen (N) fertiliser on crops in the hopes of a better yield, an intuitive farmer may pick up that these fertiliser applications are having a negative effect on soil microbes.

All soils, microbes and fertilisers are unique, and different environments have varying interactions between these elements – interactions and variables that may not be listed in a scientific journal or textbook.

So, using their inherent decision-making and intuition, a farmer may choose to employ task-specific microbes and biostimulants that will facilitate the solubilisation of fixed nutrients from decades of inorganic fertiliser applications.

As we enter a new era of food production, the challenge is not to simply produce more food, but to optimise human health, ensure the protection of our food chain, and sustain life on our planet.

Farmers are increasingly pressured to make management decisions that are both efficient and ecologically sound, and I encourage them to complement analytical processes with their own intuition, which is often more accurate to their circumstances and more closely connected to nature. Plus, it’s free and easily accessible.

ALSO READ: Fuel rebates should expand to other businesses

Sign up for Mzansi Today: Your daily take on the news and happenings from the agriculture value chain.

Justin Platt

Tags: Fertiliserpesticides
Grain SA appoints Mabuza to lead farmer development
News

Rising stars: 2026 PGP finalists redefining SA grain farming

by Staff Reporter
18th July 2026

South Africa’s developing grain farmers are reaching incredible new heights. The 2026 PGP Farmer of the Year finalists represent nearly...

Read moreDetails
Rooibos heads to space in groundbreaking Mzansi experiment

Rooibos heads to space in groundbreaking Mzansi experiment

18th July 2026

Seriti Institute CEO wins prestigious Best Woman 2026 CSI award

17th July 2026
Farmers and brewers call for budget that builds, not breaks

Minister details Land Bank’s success in boosting black farmers

17th July 2026
Wits students step up to fight campus hunger

Wits students step up to fight campus hunger

17th July 2026

Early harvest and larger crops mark unusual 2026 lemon season

Treat food processing as essential national infrastructure – Khoury

Mother’s legacy, neighbour’s grace: Venessa Simelane’s farm story

Deadline looms: Register water use by 23 July or risk penalties

How this KZN agricultural advisor is bringing tech to rural fields

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
The Minister of Agriculture, Land Reform and Rural Development, Ms. Thoko Didiza, MP has taken the decision to suspend all movement of cattle in the whole country. The Ministers decision is aimed at halting the continued spread of Foot and Mouth Disease in the country. It also means that cattle may not be moved from one property to another for any reason for a period of 21 days reviewable weekly. Photo: Supplied/Food For Mzansi

FMD battle: Govt prohibits movement of all cattle

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

Treat food processing as essential national infrastructure – Khoury

Farmers urged to embrace uncertainty and build resilience

SA poultry industry calls for urgent bird flu vaccine rollout

Mother’s legacy, neighbour’s grace: Venessa Simelane’s farm story

Deadline looms: Register water use by 23 July or risk penalties

This week’s agri events: 20 – 24 July

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2024 Food for Mzansi

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.