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in Farmer's Inside Track, Inspiration

Karabo soars as Mahlaba Eagles Farming takes flight

Karabo Mahlaba is proving that success in agriculture doesn't require a loud voice. This shy but brilliant mind combines traditional knowledge with modern tech to make Mahlaba Eagles Farming a true success story

by Duncan Masiwa
26th June 2024
Karabo Mahlaba is the co-owner of Mahlaba Eagles Farming, a mixed farming operation based in the Free State town of Reitz. Photo: Food For Mzansi

Karabo Mahlaba is the co-owner of Mahlaba Eagles Farming, a mixed farming operation based in the Free State town of Reitz. Photo: Food For Mzansi

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Nestled in the Free State town of Reitz, Hoekieplaas Farm specialises in grain and livestock. Karabo Mahlaba, who co-owns and manages the business under the name Mahlaba Eagles Farming, shares his story in our Farmer Mentor podcast on Farmer’s Inside Track.


When you first meet Karabo Mahlaba, his shy and slightly reserved personality might fool you. At first glance, you might not see the remarkable individual beneath the surface. However, don’t be deceived. Mahlaba is a rising star in the world of agriculture, a farmer of note, managing an impressive 300-hectare farming enterprise.

Beneath his reserved demeanour lies a young and brilliant mind that has transformed his family’s farm into a thriving enterprise.

Their farm, Hoekieplaas, in the Free State town of Reitz, specialises in grain and livestock. Their main crops are maize and soybeans, and their livestock are grass-fed beef cattle. They trade under the name Mahlaba Eagles Farming.

It all started with Mahlaba’s grandfather, Simon, who worked as a farmworker for over 50 years until he had his big break to farm on his own land.

“At the time, my twin brother and I were still in high school. It was just my father and my older brother who were involved in the production of the farm. About five years later, I joined.”

A lot has changed since. Mahlaba has become part of the farm’s management team. They have implemented a data-driven approach to agriculture, utilising precision agricultural technologies and GPS-enabled machinery to optimise yield and resource efficiency.

“Unlike previously, we maximise the yields while minimising the costs,” Mahlaba shares.

Karabo Mahlaba examining the teeth of his cattle. Photo: Supplied/Food For Mzansi

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Securing markets

Mahlaba Eagles Farming sells their grains to the VKB co-op at SAFEX prices, a strategy they have employed to secure markets.

“When the harvest looks good, we lock in profits early. We head to VKB and pre-sell around 80% of our expected maize yield (around 400 tonnes) at the week’s favourable fixed price. This strategy secures our market and guarantees a good price,” he explains.

On their farm, Mahlaba has also been able to combine his grandfather’s traditional knowledge with modern technology. They are on the verge of expanding.

“We’ve recently secured another piece of land where we are going to try out a different crop.”

With his innovative spirit, Mahlaba has a bright future in agriculture ahead of him. “I still am shy, though. But I’m trying to overcome that,” he admits with a chuckle.

Want to know more? Listen to the full episode of Farmer’s Inside Track. 

Option 1: Click here to listen on Spotify (all mobile and other devices).

Option 2: Click here to listen on any Apple device. 

Option 3: Click here to listen on Google Podcast.

READ NEXT: From mines to maize: Engineer Otukile finds farming fortune

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Duncan Masiwa

DUNCAN MASIWA is the assistant editor at Food For Mzansi, South Africa’s leading digital agriculture news publication. He cut his teeth in community newspapers, writing columns for Helderberg Gazette, a Media24 publication. Today, he leads a team of journalists who strive to set the agricultural news agenda. Besides being a journalist, he is also a television presenter, podcaster and performance poet who has shared stages with leading gospel artists.

Tags: Commercialised farmerFarmer mentorFree Stategrain farmersInspire meMixed farming
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