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in Farmer's Inside Track

Podcast: Farming brothers share success story

Brothers Devon and Daniel de Sousa look back on their farming journeys and how their different approaches put them on the same path to success

by Vateka Halile
16th November 2022
At Food For Mzansi we got to know, Daniel and Devon De Sousa as the farming brothers who started farming without land. In today's episode we pick their brains about why their business model works and how innovative ideas and being more focused on running your farm as a business is key. Photo:Supplied/FoodForMzansi

At Food For Mzansi we got to know Daniel and Devon de Sousa as the farming brothers who started farming without land. In today's episode, we pick their brains about why their business model works. Photo:Supplied/Food For Mzansi

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Farming brothers Daniel and Devon De Sousa, who started their farming business without any land, join this episode of Farmer’s Inside Track. The duo shares insights on their business strategy, their outlook on being innovative, and running a farming business in Mzansi.

According to Daniel – the youngest – growing leafy greens in their backyard was the first step towards leasing neighbouring farmland.

In the episode, Daniel details why establishing a successful farming business starts with the groundwork. “If you get the groundwork and your infrastructure correct from the start, business will be successful,” he says.

Using technology to make huge strides

Devon, on the other hand, is a bit of a tech guru who believes that technology will take Mzansi’s agri sector to new heights. He also shares his thoughts on what the future of agriculture in Mzansi will look like.

“In a good way, I think the whole landscape is going to change when stakeholders stop working in silos and start working together, collectively and offer their offerings as a bucket to the farmers.”

Devon says farmers need to start thinking differently about how they run their businesses.

“Instead of forecasting your crops, you should do budget forecasts. Replace plant production with a budget, and instead of looking at access to markets, brand your products.”

He says this is key if farmers want to be sustainable and it will help with funding opportunities.

Additional topics covered in the podcast include:

  • What farmers need to know before starting a business;
  • The importance of paying attention to details, and
  • Agriculture innovation.

Want to know more? Listen to the full episode of Farmer’s Inside Track. 

Option 1: Click here to listen on Spotify (all mobile and other devices).

Option 2: Click here to listen on any Apple device. 

Option 3: Click here to listen on Google Podcast.  

Sign up for Farmer’s Inside Track: Join our exclusive platform for new entrants into farming and agri-business, with newsletters and podcasts 

ALSO READ: NW farmers fight to keep their cattle alive

Vateka Halile

Vateka Halile grew up in rural areas of Cofimvaba in the Eastern Cape. She was raised in a traditional family setting and found writing to be a source of comfort and escape. Vateka participated in an online citizen journalism course through Food For Mzansi, and her passion for health and medicine-related stories was born. Her dedication to community work and love for social justice and solidarity spaces is evident in her quality time with the community when she isn't working.

Tags: AgritechTechnology
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