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in Advertorial, Food for Thought

‘The future of agriculture is already here’

Nedbank understands the future of agriculture, the challenges and complexities that hinder its potential, and the opportunities it presents

by John Hudson
17th October 2022
The future of agriculture: New players are developing products grown indoors vertically and are shifting benchmarks in sustainable and innovative approaches to food production. Photo: Supplied/Nedbank

New players are developing products grown indoors vertically and are shifting benchmarks in sustainable and innovative approaches to food production. Photo: Supplied/Nedbank

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The South African agriculture sector has shown remarkable resilience over the past few years and has introduced fresh approaches and disruptive developments to reshape its potential and build solid foundations for further growth.

From farm to fork, the value chain has evolved to adapt to our unique circumstances in South Africa, and the innovations that mark this evolution are noteworthy on both local and global stages. At the same time, major challenges facing the agricultural sector’s value chain have become a catalyst for change. Innovators and disruptors have created solutions that overcome these challenges and introduce efficiencies that are redefining the shape of the South African agricultural landscape.

Innovations are everywhere

John Hudson, national head of agriculture at Nedbank. Photo: Supplied/Food For Mzansi
John Hudson, national head of agriculture at Nedbank. Photo: Supplied/Food For Mzansi

Input suppliers and biotechnicians are using technology to develop seeds, fertilisers and other products that are more resilient and sustainable to improve growth – some of which have kept South Africa at the forefront of global production. Farmers play a major role in driving innovative solutions and refining best practice to ensure soil health, water efficiencies, sustainable farming practices and more, indicating a notable shift towards sustainability.

New players are developing products grown indoors, vertically and are shifting benchmarks in sustainable and innovative approaches to food production. Likewise, marketing agents and farmers are also developing smart and inventive ways to make markets more inclusive, improve margins, diversify incomes and make businesses increasingly resilient against external shocks.

Agricultural e-commerce platforms connecting consumers directly to producers, allow farmers to not only tell their stories but also to improve transparency and increase margins for producers.

Logistics has taken some hard knocks, particularly with crumbling infrastructure and poor efficiency hampering the supply chain. But initiatives are being taken to resolve these issues across roads, ports and rail, streamlining the running of the sector to reduce transport costs. This refinement focus is echoed in the fast-moving consumer goods space, where companies are concentrating on regenerative agricultural practices and supporting farmers in the transitioning process.

Even government is putting money where the problems are. They’ve budgeted billions of rands for addressing infrastructure challenges, improving the approval process of innovations and developments, which currently causes significant delays.

Revolutionising finance

When looking at the future of the agricultural sector, the investments shaping the sector are being driven by other key players. Financial institutions have introduced smart and tailored solutions that are highly agile and relevant to the unique needs of the sector. Insurance companies are similarly curating solutions that fit the risk, while providing better support for agricultural companies struggling with the public sector’s poor safety net.

Nedbank understands the future of agriculture, the challenges and complexities that hinder its potential, and the opportunities it presents. We are at the forefront of investing in innovation and partnering with key stakeholders and disruptors in the agricultural sector. And, by thinking bigger, our team of experts offers innovative Banking and Beyond solutions that will support your agribusiness towards a growing, sustainable and inclusive future.

Do you want just any financial partner, or the right partner to grow your agribusiness?

John Hudson is Nedbank’s national head of agriculture. To find out more, send an email to agriculture@nedbank.co.za or visit nedbank.co.za/agriculture.

ALSO READ: Farming is the toughest job in the world. Here’s why

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John Hudson

Tags: Agricultural innovationNedbank Agriculturesustainable farming
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With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

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