Monday, September 7, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in News

Chicken dumping: SAPA gives red card to Brazil, EU

by Sinesipho Tom
1st March 2021
The Food and Allied Workers Union and the South African Poultry Association earlier handed a memorandum to the European Union’s offices in Pretoria over the claimed dumping of chicken in South Africa. Photo: Supplied/Food For Mzansi

The Food and Allied Workers Union and the South African Poultry Association earlier handed a memorandum to the European Union’s offices in Pretoria over the claimed dumping of chicken in South Africa. Photo: Supplied/Food For Mzansi

Share on FacebookShare on TwitterShare on WhatsApp

The South African Poultry Association (SAPA) has applied for anti-dumping duties on imported chicken from five countries, including Brazil and four European Union nations.

Izaak Breitenbach, general manager of SAPA’s Broiler Organisation, indicated that they have evidence that Brazil, Denmark, Ireland, Poland and Spain have been dumping frozen chicken portions into the local market.

Izaak Breitenbach, general manager of SAPA’s Broiler Organisation. Photo: Supplied/Food For Mzansi
Izaak Breitenbach, general manager of SAPA’s Broiler Organisation. Photo: Supplied/Food For Mzansi

This boils down to unfair competition for Mzansi’s producers and costs local jobs.

“They are bringing frozen chicken portions into South Africa, often at prices lower than their production costs, and/or lower than they are selling the same product in their home markets.

“This not only constitutes dumping under World Trade Organisation (WTO) and South African rules.

“It is also unfair because it creates jobs in producer countries while stifling economic growth here.”

Billions lost in imports

Food For Mzansi earlier reported that R6.1 billion leaves the country every year in the form of imports. Also, every year the import industry spends R6.1 billion creating jobs in in places like Europe, America and Brazil.

François Baird, founder of the FairPlay movement, warns that local jobs are in danger and that our chicken industry’s new application for anti-dumping duties against Brazil and four European Union countries is overdue.

Francois Baird is the founder of the FairPlay movement. Photo: Supplied
Francois Baird is the founder of the FairPlay movement. Photo: Supplied/Food For Mzansi

“Dumped and predatory chicken imports, mainly from Brazil and EU countries, have constricted the local industry resulting in thousands of workers losing their jobs.

“Thousands more jobs have not been created because predatory imports have held back the expansion that would have met increasing local demand for chicken.

“Instead, higher demand was met by dumped imports, unfairly increasing the market share of importers exactly as they had planned.”

ALSO READ: SA loses 1 000 jobs per 10 000 imports

These predatory imports are designed to displace local production and local jobs with the ultimate objective of gaining control of the whole market as has been done in other countries, believes Baird.

Anti-dumping duties needed

“Foreign producer countries mean to keep on doing this. If they succeed, a strategic local industry supporting more than 100 000 jobs and the families they support in vulnerable communities throughout the country will be at risk. Anti-dumping duties will help to mitigate that risk.”

Breitenbach revealed that the application has been submitted to South Africa’s International Trade Administration Commission (ITAC) which will investigate the complaint before making a recommendation to the minister of trade, industry and competition. The process is expected to take about 12 months.

Chicken imports negatively impact on job creation and economic growth in South Africa, warn FairPlay. Photo: AP/Rich Pedroncelli
Chicken imports negatively impact on job creation and economic growth in South Africa, warn FairPlay. Photo: AP/Rich Pedroncelli

“The application is supported by a vast number of organisations and entities, from grain producers, smallholder farmers and contract growers to the majority union in the chicken industry and companies dependent on the poultry value chain, such as equipment suppliers and feed suppliers,” said Breitenbach.

He said their application provides evidence of dumping by nine countries and it shows the extent to which South Africa is a target for countries dumping surplus chicken.

Furthermore, he indicated that the purpose of the applications is to level the playing field, ensuring fair competition in the Mzansi market by eliminating the unfair advantage exporting countries have because they are not charging fair prices.

“The South African chicken industry is highly competitive by international standards, and we produce chicken at a lower cost than EU countries.”

Yet, Breitenbach claims, EU countries continually dump chicken here because they will take any price they can get for surplus chicken meat their markets don’t want.

Long-term strategy

“Brazil does the same, even though their subsidised production costs are lower than ours. Some of their imported chicken is priced at about half of what it costs them to produce it.” 

“The situation has become more precarious since covid-19 disrupted retail globally, so that chicken-producing countries all sit with overflowing cold-storage facilities and are looking around for markets to target with this surplus. We are expecting a renewed onslaught and it is crucial for us to be vigilant and use the trade remedies that are available to us, to protect South African jobs.”

Breitenbach said the application was part of a long-term strategy to stabilise and grow the South African chicken industry as outlined in the master plan. The industry has already invested R1 billion of the R1.5 billion it pledged to improve processing facilities and has increased production by 5% to date.

The master plan aims to support the local industry and encourage investment, transformation and expansion into local and export markets.

ALSO READ: Advanced chicken house gives KZN poultry farmers wings

“A key part of this growth will be import substitution as the government takes measures to contain imports and then reverse their share of the local market, which has been growing rapidly for a decade or more.

“The master plan says specifically that we should act decisively against any form of unfair trade and any attempts to dump poultry products on our market,” Breitenbach pointed out.

Sinesipho Tom

Sinesipho Tom is an audience engagement journalist at Food for Mzansi. Before joining the team, she worked in financial and business news at Media24. She has an appetite for news reporting and has written articles for Business Insider, Fin24 and Parent 24. If you could describe Sinesipho in a sentence you would say that she is a small-town girl with big, big dreams.

ONCE-OFF USE; DO NOT REPUBLISH
News

Foot-and-mouth crisis hits SA dairy industry with R1-billion loss

by Nathan Geffen
4th September 2026

South Africa’s worst foot-and-mouth disease (FMD) outbreak has devastated dairy farms. Beyond staggering financial losses and plummeting milk yields, the...

Read moreDetails
Tough times, hardy cattle: Why Mzansi farmers are choosing Nguni

Tough times, hardy cattle: Why Mzansi farmers are choosing Nguni

3rd September 2026
Dragon fruit thrives in KZN valley despite tough national season

Dragon fruit thrives in KZN valley despite tough national season

3rd September 2026
The future of Mzansi's sugar industry hangs in the balance

Government hikes sugar import price, but industry warns of gap

3rd September 2026

Chicken is booming, but the real money is in the supply chain

2nd September 2026

Potato turning point ahead as onions double in price year-on-year

Government hikes sugar import price, but industry warns of gap

Chicken is booming, but the real money is in the supply chain

Strategic support sparks record-breaking growth at WC grape farm

Gauteng farmers urged to harness massive urban market

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
Anna Brandt harvests rooibos at Elandsfontein farm in Citrusdal in the Western Cape. Photo: African News Agency (ANA)

Rooibos: It's harvest time, and we have a front-row seat

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

This week’s agri events: 07–11 September

Tiger Brands CEO calls for stronger food value chain

Plant, pick, protect: The rising potential of urban foraging in SA

RSVP now: Emerging farmers’ programme at Nampo Cape

Community-led farms boost food security and incomes in Limpopo

Farmers rethink water use as shortages threaten food production

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2024 Food for Mzansi

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.