Leading Western Cape brand management studio YehBaby launched its entrepeneurs club last night, cutting the ribbon on an exclusive digital marketing product offering for small business owners, including agripreneurs.
Owner and Creative Director of YehBaby Digital Creatives and Brand Managers, Ronelle Louwrens, says the YB Social Club is the result of months of behind the scenes work to build a bespoke platform to not only inspire and educate entrepreneurs, but to create a meaningful brand for networking opportunities.
The YB Social Club is affiliated to YehBaby, the digital marketing and social media powerhouse behind Food For Mzansi, South Africa’s only agricultural lifestyle brand, now reaching close to 200 000 readers per month. Food For Mzansi was represented by Price and Kobus Louwrens, its two co-founders, as well as Editor Dawn Noemdoe and journalist Chantèlle Hartebeest.
Price says, “As a new national brand, it was important for us to partner with YehBaby, who’s been driving the digital revolution for many leading brands over the last decade. The newly-launched YB Social Club also opens up many opportunities for the agripreneurs, farmers and other agricultural organisations we work with who are hungry for a digital solution that doesn’t cost them an arm and a leg.”
Ronelle Louwrens says the YB Social Club’s digital marketing efforts will empower members to increase their customer base, keep up with the competition and maximise business value for entrepreneurs.
Incanda Furniture, who produces a truly unique, South African inspired, designed and manufactured range of furniture, was represented by Maggie Joubert, Manager: Logistics and Administration. Also in attendance were local entrepreneurs Ben Joubert and Freddie Kirsten, Painted Wolf Wines owner Emma Borg, and Jeanne Hugo from Zandwijk Wines.
Myles Minnaar, who heads up The Village Guy, as well as Agri-Expo’s Corporate Communications Manager, Isabeau Botha, and Drakenstein Municipality councillor and entrepreneur Alvina Abrahams also counted amongst the invited guests who were treated to wines from Van Loveren and Landskroon and Méthode Cap Classique from Graham Beck.
Furthermore, Sydene Cloete, the Kuier magazine lifestyle coach and personal stylist, sparkled with Namakwaland storyteller Danneline Ramsden and local lawyer and crypto enthusiast Marlese van Wyk.
Digital strategist Kobus Louwrens says, “You can use digital marketing in numerous ways to not only boost your profits, but build your brand credibility and drive customer loyalty at the same time. The growing popularity of digital marketing among Mzansi’s entrepreneurs cannot be ignored. Digital marketing is on the rise, and has a great impact on our social engagements and communication patterns every day.”
The YB Social Club offers both cost-effective social support and web packages, and exclusive up-skilling techniques and mentorship to reach online success. To sign up, follow the prompts on the YB Social Club.
With 11 global awards in the first three years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.