Leading Western Cape brand management studio YehBaby launched its entrepeneurs club last night, cutting the ribbon on an exclusive digital marketing product offering for small business owners, including agripreneurs.
Owner and Creative Director of YehBaby Digital Creatives and Brand Managers, Ronelle Louwrens, says the YB Social Club is the result of months of behind the scenes work to build a bespoke platform to not only inspire and educate entrepreneurs, but to create a meaningful brand for networking opportunities.
The YB Social Club launch event, held at Kikka Boulevard in Paarl, was attended by nearly 40 leading and new entrepreneurs, as well as business owners. The star-studded guests included Arendsvlei soap star Maria Valente De Almeida, TV personalities Ivor Price and Andrea du Plessis, and singer and composer Laurinda Hofmeyr.
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The YB Social Club is affiliated to YehBaby, the digital marketing and social media powerhouse behind Food For Mzansi, South Africa’s only agricultural lifestyle brand, now reaching close to 200 000 readers per month. Food For Mzansi was represented by Price and Kobus Louwrens, its two co-founders, as well as Editor Dawn Noemdoe and journalist Chantèlle Hartebeest.
Price says, “As a new national brand, it was important for us to partner with YehBaby, who’s been driving the digital revolution for many leading brands over the last decade. The newly-launched YB Social Club also opens up many opportunities for the agripreneurs, farmers and other agricultural organisations we work with who are hungry for a digital solution that doesn’t cost them an arm and a leg.”
Ronelle Louwrens says the YB Social Club’s digital marketing efforts will empower members to increase their customer base, keep up with the competition and maximise business value for entrepreneurs.
Incanda Furniture, who produces a truly unique, South African inspired, designed and manufactured range of furniture, was represented by Maggie Joubert, Manager: Logistics and Administration. Also in attendance were local entrepreneurs Ben Joubert and Freddie Kirsten, Painted Wolf Wines owner Emma Borg, and Jeanne Hugo from Zandwijk Wines.
Myles Minnaar, who heads up The Village Guy, as well as Agri-Expo’s Corporate Communications Manager, Isabeau Botha, and Drakenstein Municipality councillor and entrepreneur Alvina Abrahams also counted amongst the invited guests who were treated to wines from Van Loveren and Landskroon and Méthode Cap Classique from Graham Beck.
Furthermore, Sydene Cloete, the Kuier magazine lifestyle coach and personal stylist, sparkled with Namakwaland storyteller Danneline Ramsden and local lawyer and crypto enthusiast Marlese van Wyk.
Digital strategist Kobus Louwrens says, “You can use digital marketing in numerous ways to not only boost your profits, but build your brand credibility and drive customer loyalty at the same time. The growing popularity of digital marketing among Mzansi’s entrepreneurs cannot be ignored. Digital marketing is on the rise, and has a great impact on our social engagements and communication patterns every day.”
The YB Social Club offers both cost-effective social support and web packages, and exclusive up-skilling techniques and mentorship to reach online success. To sign up, follow the prompts on the YB Social Club.
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Ronelle Louwrens, the owner and strategy director of YehBaby, who has helped many leading and new brands with their digital transformation of the last decade.
Zandwijk Wines’ Jeanne Hugo with Sylvi Adams, Isabeau Botha, Ronelle Louwrens and Alvina Abrahams.
Ivor Price, Danneline Ramsden, Andrea du Plessis, Maria Valente De Almeida and Laurinda Hofmeyr.
Members of the YehBaby powerhouse team are Ricardo Silva, Gareth Davies, Dané Vermeulen, Ronelle Louwrens and Kobus Louwrens.
YB Social Club members and friends were treated to delicious canapés.
Entrepreneur Sylvi Adams, Food For Mzansi co-founder Ivor Price and Alvina Abrahams, a Drakenstein Municipality councillor.
Food For Mzansi co-founder Kobus Louwrens, Drakenstein Municipality councilor Alvina Abrahams, Ronelle Louwrens from YehBaby and Sylvi Adams, a Paarl-based taxi owner.
Singer and composer Laurinda Hofmeyr and Paarl Post Editor Lise Beyers.
Leentjie Reyneke with Incanda Furniture’s Maggie Joubert, local entrepreneur Ben Joubert and Painted Wolf Wines owner Emma Borg.
TV personality and dietician Andrea du Plessis, Coenie Slabber and Agri-Expo’s Isabeau Botha.
Gareth Davies, Ricardo Silva, Dané Vermeulen and Marilize Franken.
Sylvi Adams, Food For Mzansi editor Dawn Noemdoe, Alvina Abrahams and Food For Mzansi journalist Chantèlle Hartebeest.
Laurinda Hofmeyr, Leentjie Reyneke and Marlese van Wyk.
Arendsvlei soap star Maria Valente De Almeida shares a lighter moment with popular Afrikaans storyteller Danneline Ramsden.
YehBaby Founder Ronelle Louwrens and Annemie Bruce.
The wine-making tradition at Landskroon dates back to the 17th century, and YB Social Club guests were treated to a variety of the estate’s wines.
YehBaby founder Ronelle Louwrens with Ronald Terblanche, Jeanne Hugo and Niel Hugo.
The Van Loveren house of brands has been a long-standing friend of YehBaby Digital Creatives.
Food For Mzansi Editor Dawn Noemdoe, Danneline Ramsden, Maria Valente De Almeida and Chantèlle Hartebeest.
YB Social Club friends and members were treated to Méthode Cap Classique from Graham Beck.
YehBaby Strategy Director Kobus Louwrens introducing the YB Social Club.
Danneline Ramsden, Marlese van Wyk and Maria Valente De Almeida.
World-renowned athlete Nolene Conrad, Danneline Ramsden, Andrea du Plessis and Coenie Slabber.
Food For Mzansi’s Chantèlle Hartebeest with Myles Minnaar (The Village Guy), Maria Valente De Almeida and Ricardo Silva from the YB Social Club.
Food For Mzansi journalist Chantèlle Hartebeest.
Food For Mzansi’s co-founder, Kobus Louwrens, well-known singer and composer Laurinda Hofmeyr and Myles Minnaar from The Village Guy.
Danneline Ramsden, a well-known Afrikaans storyteller and YB Social Club member.
Ivor Price, Maria Valente De Almeida, Marlese van Wyk, Danneline Ramsden, Sydene Cloete and Hilton Clarke.
YehBaby Owner and Creative Director Ronelle Louwrens featured with YB Social Club member Danneline Ramsden and Kobus Louwrens, co-founder of Food For Mzansi.
Award-winning singer and composer Laurinda Hofmeyr, who is also a YB Connect member, with Agri-Expo Communications Manager Isabeau Botha and Food For Mzansi co-founder Ivor Price.
YB Social Club member Danneline Ramsden, a popular Afrikaans storyteller, shares a lighter moment with Marlese van Wyk (a Paarl-based lawyer and crypto enthusiast) and Sydene Cloete (well-known accredited life coach, magazine columnist and personal stylist).
Leading Western Cape brand management studio YehBaby launched its entrepeneurs club last night, cutting the ribbon on an exclusive digital marketing product offering for small business owners, including agripreneurs.
