For years, agricultural careers were seen as traditional or purely scientific, often associated with farming in remote areas. But Food for Mzansi’s annual AgriCareers roadshow, in collaboration with key stakeholders, is challenging that perception by showcasing the diverse opportunities the sector offers.
The first AgriCareers event of the year took place at Hoërskool Porterville, nestled at the foot of the Olifants River mountains in the Western Cape. Brimming with excitement and learning, the event introduced students to agriculture beyond just farming, highlighting the importance of technology and sustainability. It was a day of inspiration, sparking interest in the evolving agricultural landscape in Mzansi.
Presented in partnership with Standard Bank and Agrimark, the event also saw the participation of the Western Cape department of agriculture, Stellenbosch University, Elsenburg Agricultural Training Institute, Bettie Julius Library, Porterville Library, HoneyAtDawn and more.
Meanwhile, Piketberg farmer Whernit Dirks captivated learners at the 2025 AgriCareers roadshow with his inspiring journey from farmworker to award-winning producer. Sharing his personal challenges and triumphs, he noted the power of perseverance, a teachable spirit, and innovation in agriculture.
He encouraged learners to explore the sector’s diverse opportunities, highlighting that success is possible beyond traditional farming roles. His story resonated deeply with the audience, proving that agriculture offers a pathway to empowerment and growth for the next generation.
Industry leaders weigh in
Barend Sulvester, senior manager at Kaap Agri Academy, underscored the importance of initiatives like Food For Mzansi’s AgriCareers roadshow in shaping the future of agriculture.
“This initiative should happen more often because there is a clear need for it,” Sulvester said in his opening message. “The learners will now have a better understanding of the various career opportunities in agriculture, which will help guide their career paths.”
Sulvester also highlighted Kaap Agri’s commitment to empowering stakeholders.
“We believe that our stakeholders should be better off because we are there and because of what we aim to achieve through this initiative. Training and education are our primary CSI focus, which is why we are so involved in efforts like this roadshow,” he said.
Cobus Louw, principal of Hoërskool Porterville, shared his optimism about the roadshow’s impact on learners.
“I believe the learners’ eyes will be opened, and they will have a better idea of what is happening in the agricultural sector and the opportunities that exist. South Africa is agriculture, and agriculture drives this country.”
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Opportunities beyond the fields
One of the AgriCareers attendees, Lithemba Tose, a grade 11 learner from Pomario Independent School in Citrusdal, shared how the event broadened his perspective on agricultural careers, despite his father’s reservations about the sector.
“There is a career in marketing agri-research, from what I’ve heard from one of the speakers. There’s more to agriculture than the traditional fieldwork; there’s also office work involved,” he added.
Chloe Jochims, a grade 11 learner at Hoërskool Porterville, echoed similar sentiments.
“My takeaway is that it’s not just about agriculture specifically, but about guidance in getting into colleges and universities.”
She added, “I just hope we can have more agri-colleges so people from every province can have access to these opportunities, rather than missing out because they’re far from home.”
A sexy, billion-Rand industry
The agricultural sector offers countless career opportunities, from farming to logistics, agri-tech, data analysis, soil science, and engineering, says Sylvester Chatukuta, senior manager of stock control at AgriMark.
“We aim to highlight these opportunities as trends within the industry continue to evolve.”
He added that, in a subtle but impactful way, they hope to inspire young people and show that agriculture holds the key to many promising career paths.
“As part of KAL Group’s social impact initiatives, we’re committed to empowering the next generation of farmers through education.”
Chatukuta noted that one of the key vehicles for this mission is the Kaap Agri Academy, a platform that provides a pathway for new-generation farmers. Since 2009, the academy has helped 515 small-scale farmers improve their agricultural practices, business, and financial management skills.
“We offer high-quality, free academic training, focusing on plant and animal production, mixed farming, and the broader economic structures that agriculture operates within. In 2024 alone, we awarded 54 bursaries, showcasing our strong commitment to youth development and future leaders in the agricultural sector.”
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