Mzansi’s favourite noodle brand, MAGGI, is stepping up its game with the launch of the “Cook the difference!” campaign, set to elevate everyday meals across South Africa. Recognised by the Ask Afrika Icon Awards, MAGGI is more than just a quick fix – it’s the secret ingredient for creating delicious, flavour-packed dishes that are easy to prepare and sure to satisfy.
The “Cook the difference” campaign is all about empowering food lovers from all walks of life. Whether you’re a seasoned home cook, just starting out in the kitchen, a busy single parent, or someone who loves preparing simple, budget-friendly meals, MAGGI is here to help you shine.
Nithal Soni Ramjee, business executive officer for food at Nestlé, emphasised the importance of this new initiative. She said, “The world of food is changing rapidly. People are more conscious of what they eat and how it affects their well-being. With our ‘Cook the difference’ campaign, we’re aligning with these values, focusing on authenticity, transparency, and creativity in the kitchen.”
Be Mzansi’s next MAGGI partner
One of the campaign’s most exciting features is the MAGGI Mzansi Test Kitchen. This initiative invites everyday cooks to show off their kitchen skills, with the chance to win instant prizes, become a MAGGI brand partner, and even upskill their culinary knowledge with a SETA-accredited course.
Running until October 2024, the MAGGI Mzansi Test Kitchen will be hitting the road, visiting Gauteng, Durban, and Cape Town. Consumers will get the chance to create and share their noodle recipes on-site, celebrating their unique culinary traditions and flavours.
As part of the “Cook the difference” campaign, MAGGI has also introduced new and improved noodles with a thicker strand and bolder flavour, while keeping the taste that South Africans love. These noodles make it easier than ever to whip up a delicious, satisfying meal in no time.
In addition, MAGGI has launched the new MAGGI Hot Lazenby Worcestershire sauce. This spicy twist on the classic sauce adds a new level of variety to your cooking, perfect for those who enjoy a bit of heat in their meals.
Baeng Machele, category marketing manager for food at Nestlé, shared their excitement about the new products: “With the demands of our fast-paced lives, we aim to make cooking a little easier and a lot tastier. Our new thicker noodles are designed to meet the needs of our consumers, helping them create filling, nutritious meals that the whole family will love.”
Find out more and join the MAGGI movement by following them on social media or visiting maggi.co.za. It’s time to cook the difference with MAGGI!
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