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Podcast: How to grab pole position in livestock markets

Podcast: How to access the best livestock markets

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Podcast: How to access the best livestock markets

Even if you're running an operation with 10 goats or sheep, there's a market for you. But if there's one snippet of advice coming straight from the mouth of an expert, research would be it!

by Octavia Avesca Spandiel
1st September 2023
in Farmer's Inside Track
Reading Time: 3 mins read
A A
Podcast: How to grab pole position in livestock markets

Juan de Beer, livestock marketer for Andre Kock en Seun auctioneers, and #SoilSista Dlalisile Lenong. Photo: Food For Mzansi

Picture this – you’ve put in the sweat and hard work, and now it’s time to connect your prized animals with the right buyer. In this episode of Farmer’s Inside Track, we explore strategies for new farmers to succeed in navigating livestock markets.

Juan de Beer, livestock marketer for Andre Kock en Seun auctioneers in Polokwane, Limpopo, shares his expertise on livestock markets. According to him, it all starts with research and knowing which market is right for you as a new farmer.

“To get yourself started in the sector or the livestock market you want to get into, there’s always research to be done,” he explains.

To gain knowledge about the livestock markets, let your curiosity run free when talking to commercial farmers and learn from them, De Beer advises.

Different requirements

In the episode, he also shares how livestock markets operate and what the requirements are. He explains direct livestock sales, sales to feedlots, abattoirs, and other markets where farmers can sell their livestock.

If you’re running a small-scale operation with, for example, 10 goats or 10 sheep, De Beer explains that there is a market for you too. He also advises why for small-scale farmers it is better to focus on goats and sheep, instead of cattle.

Catching up with a #SoilSista

This week’s episode also features #SoilSista Dlalisile Lenong. With a long-standing family history in Dennilton, Limpopo, Lenong found herself returning to her agricultural and sustainable roots. She is one of the remarkable farmers chosen for the 2023 Corteva Women Agripreneur programme, a year-long blended development initiative at the Gordon Institute of Business Science (GIBS) Entrepreneurship Development Academy (EDA).

In this episode, De Beer also discusses:

  • Legal requirements for selling into various livestock markets;
  • What farmers should always take into consideration regarding livestock markets; and more.

Want to know more? Listen to the full episode of Farmer’s Inside Track. 

Option 1: Click here to listen on Spotify (all mobile and other devices).

Option 2: Click here to listen on any Apple device. 

Option 3: Click here to listen on Google Podcast.

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Tags: Commercialising farmerCorteva Women Agripreneur ProgrammeLimpopoLivestockTeach me
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Octavia Avesca Spandiel

Octavia Avesca Spandiel

Raised by a close-knit family who loves her deeply, Octavia believes in the philosophy of ‘I am because you are'. This former news and content editor for radio is now living her best life in the agricultural sector as a commercial journalist at Food For Mzansi. Her soft spot for poetry and passion for life, writing and traveling inspires her to write compelling stories. Apart from being an excellent writer, Octavia has an educational background in youth work and loves working with people. 

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