Exporting South African agricultural products to international markets is a tricky process. South Africa has a diverse and lively farming scene with many different crops and products. But getting those products from the farm to international markets involves dealing with many challenges and possibilities.
In this episode, learn about the opportunities and challenges in South Africa’s agricultural export industry with Elton Greeve, CEO of SA Fruit Marketing.
From the top-notch vineyards in the Western Cape making excellent wines to the vast maize and wheat fields in the Free State, Greeve discusses how South Africa is a key player in the global fresh produce market. The country’s ability to grow top-quality fruit for export has positioned us as a major player in the international market.
“We have seen the challenges associated with the industry, but we proudly still see high volumes and demand,” he explains.
SA in a good place
Greeve adds that those challenges are domestic and international. Some of the challenges are load shedding, market entry, and overcoming the barriers despite politics.
“South Africa has a great quality control parameter and we are technically advanced, with quality standards regarding our process with authorities,” he says in the podcast.
In this episode, Greeve also discusses:
- The advantage of export market expansion;
- How black producers can upscale with the export market;
- How Mzansi can ensure sustainability and fair trading opportunities.
Want to know more? Listen to the full episode of Farmer’s Inside Track.
Option 1: Click here to listen on Spotify (all mobile and other devices).
Option 2: Click here to listen on any Apple device.
Option 3: Click here to listen on Google Podcast.
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