Imagine affordable precision irrigation that enables you, the farmer, to achieve higher yields per hectare and better-quality crops. This, all while using less water, fertiliser, and energy.
In a brand-new campaign, Adriaan de Lange, managing director of Netafim – the biggest irrigation company in the world – gives Farmer’s Inside Track listeners the complete lowdown on how farmers can increase their profitability.
Growing up in the farming community of Ladysmith, KwaZulu-Natal, De Lange always harboured a passion and desire to join the agricultural industry. He did this about 20 years ago and has experienced agriculture from all angles.
Today, in the agricultural irrigation world, he needs little or no introduction.
In the episode, De Lange unpacks smart irrigation solutions and what they offer farmers both locally, and internationally.
“We have a close relationship with our clients worldwide, so we know what their challenges are and develop products and solutions to solve them,” he says in the podcast.
Client first approach
When it comes to their high-tech products, Netafim prides itself in quality, De Lange points out.
He adds that they produce a wide-range of products in South Africa, which enables them to support the local industry. From drip irrigations to filters, fittings, digital farming and everything else one can think of, Netafim stocks it.
“We take responsibility to ensure that our products and solutions do the work that it should do on the farm. We are geared to solve problems where they arise.”
De Lange also explains why precision irrigation is the way to go, why farmers turn to Netafim, and how their reliability is changing the trajectory of farming in Mzansi and across the world.
“We do not think twice to bring specialists from across the world to solve our local challenges,” he says.
Over the next few weeks, Farmer’s Inside Track listeners and Food For Mzansi readers will be exposed to all that Netafim has to offer its clients. From contributing to food security, creating wealth, as well as being environmentally conscious and responsible.
Want to know more? Listen to the full episode of Farmer’s Inside Track.
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