Daybreak Management has officially rebranded itself as Daybreak Foods after successfully registering its new name with the CIPC. Formerly known as Afgri Poultry Proprietary Limited (trading as Daybreak Farms), the company’s transition to Daybreak Foods Proprietary Limited marks a strategic move towards solidifying its corporate identity.
The decision to change the company’s name was ratified by the board of directors and subsequently approved by shareholders in March 2024. This change underscores Daybreak’s commitment to its corporatisation ambitions, signalling a significant milestone in its evolution.
According to a release, the adoption of the name Daybreak Foods reflects the vision of the newly-appointed chief executive, Richard Manzini, to establish a distinct and recognisable corporate identity within the industry. By aligning itself with leading players in the market, Daybreak aims to enhance its visibility and competitiveness.
Daybreak’s strategic shift and board expansion
Emphasising its dedication to ethical corporate practices, Daybreak pledges to continue delivering high-quality poultry products to its customers while prioritising the well-being of its employees. Operational excellence in production facilities and transparent communication with shareholders remain paramount amidst this transformation.
Manzini expressed enthusiasm about the company’s rebranding, stating, “We are excited to embark on this new chapter as Daybreak Foods. This name change represents our dedication to advancing our corporate identity while remaining steadfast in our commitment to excellence and integrity.”
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With the rebranding complete, Daybreak Foods looks forward to a future marked by continued growth, innovation, and a renewed sense of purpose in serving its stakeholders.
Earlier this month, the Public Investment Corporation (PIC) took proactive measures to bolster governance capabilities at Daybreak Foods by appointing four additional non-executive directors. This includes Vuyelwa Matsiliza as chairperson, Michelle Odayan, Kameshni Naidoo, Michelle Mbaco, and Sagaylan Moodliar.
Daybreak also appointed four distinguished individuals as non-executive directors to its board, including Dr Charlottee Nkuna, a veterinary specialist with extensive experience in the animal health industry, Bojane Segooa, a CA(SA) and seasoned entrepreneur with expertise in business leadership and financial reporting, Esethu Dazana, a CA(SA) and Group CFO of a leading engineering consulting firm, and Kgampi Bapela, the head of agro-processing and agriculture at the IDC.
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