The global demand for herbal and botanical extracts is witnessing a significant surge, with market projections estimating a steady annual growth rate of 5.5% through 2030, potentially reaching a value of USD 54.2 billion. Among the frontrunners in this rapidly expanding sector is rooibos, a versatile South African botanical, now recognised worldwide for its health benefits and expanding market presence.
Rooibos is gaining international traction for its impressive health properties. Known to support heart health, aid in digestion, and assist with stress management, rooibos extract is becoming an integral ingredient in everything from food and beverages to cosmetics and nutraceuticals.
Adele du Toit, spokesperson for the South African Rooibos Council, says more than half of global consumers are now seeking products featuring botanicals, driven by a shift toward natural ingredients, rising health consciousness and a growing preference for functional foods, beverages and clean skincare.
“Macroeconomic factors like increasing disposable incomes, advancements in biotechnology and an ageing population are further fuelling this surge,” she said.
Golden global opportunity
“Sourced from the Aspalathus linearis plant, indigenous to South Africa, rooibos extracts are used in a variety of sectors, including food and beverages, cosmetics, nutraceuticals and health supplements. This rapidly growing market not only boosts rooibos’ economic significance but also positions SA as a key player in global agriculture and trade,” Du Toit noted.
She explained that rooibos extracts are essentially concentrated versions of the plant.
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“We extract the bioactive compounds from purified rooibos leaves and stems by soaking them in hot water. After filtration and concentration, the solution undergoes further processing through evaporation to produce a highly concentrated rooibos extract, which is then dried into a fine powder.
“These extracts are packed with antioxidants like aspalathin and nothofagin, which are known to offer health benefits, such as reducing inflammation, supporting heart health and combating oxidative stress,” she said.
South Africa holds a unique position in the rooibos extract market, being the sole global producer of the herb. As demand for the plant’s extracts continues to rise in key markets such as Europe, Asia, North America, and Oceania, South Africa is positioned to meet global market needs while adhering to stringent quality standards.
“Both green and red rooibos extracts offer unique benefits, and their applications span diverse industries. This growth highlights South Africa’s capacity to meet international demand while maintaining high-quality standards.”
Du Toit said while the outlook for rooibos is bright, challenges remain, including climate change and rising production costs.
“By investing in innovation and sustainable practices, the rooibos industry is well-positioned to maintain its competitive edge in the global market. As awareness of rooibos’ unique properties continues to grow, the industry is set for sustained growth in the years ahead.”
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