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Unlock synergies for future growth, urges Agri Western Cape

Unlock synergies for future growth, urges Agri Western Cape

15th October 2020
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Unlock synergies for future growth, urges Agri Western Cape

by Staff Reporter
15th October 2020
in News
Reading Time: 2 mins read
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Unlock synergies for future growth, urges Agri Western Cape

Cornie Swart, Agri Western Cape's outgoing president, and the organisation's chief executive, Jannie Strydom, during their first virtual congress. Photo: Food For Mzansi

Partnerships in agriculture are more important than ever, pleaded the outgoing Agri Western Cape president Cornie Swart at the organisation’s annual congress.

Speaking during a virtual broadcast, in the wake of covid-19 restrictions, he called on producers to unlock synergies in the agricultural value chain. “In the Western Cape we do not shy away from challenges. We realise the importance of a value chain that functions in synergy. We must establish a strong and efficient value chain within which synergy will ensure eventual success.”

Dr Benjamin Dent, a global expert in agri-food sector value chains, Photo: Supplied
Dr Benjamin Dent, a global expert in agri-food sector value chains, Photo: Supplied

Swart told attendees that he foresees a brighter future after 2020, which he described as a crazy year.

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His sentiments were echoed by Dr Benjamin Dent, the co-author of A guide to value chain analysis and development for overseas development assistance projects. He joined the Agri Western Cape congress from the UK, reminding producers that “stronger linkages are simply more competitive.”

Dent, a global expert in agri-food sector value chains, had great advice for producers who want to reach higher value markets. He said, “Work together to compete on value. Recognise your interdependence and your mutual interests. Work for stability in your relationships to conduct longer term planning and to be more innovative.”

Interdependence in agriculture

Furthermore, prof. André Louw, an agricultural economist, also stressed the value of interdependence in agriculture. “We cannot be caught-up in the past. In this environment, we need to look creatively at how we are going to tackle the future.”

Pierre Vercueil, the president of Agri SA. Photo: Supplied

Louw, who is an internationally respected researcher, advised farmers and organised agriculture to wholeheartedly embrace the future. His tips to attendees included the need to empower politicians who influence policy matters through active engagement.

“It is critically important to we empower politicians with knowledge and information to help them make informed policy decisions. It is often said that policy decisions are random and not aligned (with the needs of the agricultural sector.)”

Meanwhile the newly elected president of Agri SA, Pierre Vercueil, also addressed the congress virtually. “We hope that the new year will be much better for all farmers, and that we’ll be able to resolve the land matter through an agreement with government.”

Agri Western Cape elects new top brass

Villiers Loubser (right), a grain producer from Durbanville, was elected as the new Agri Western Cape president. He succeeds Cornie Swart who served since 2011. Loubser follows in the footsteps of his father and grandfather, who also previously served as presidents of Agri Western Cape. Photo: Supplied
Villiers Loubser (right), a grain producer from Durbanville, was elected as the new Agri Western Cape president. He succeeds Cornie Swart who served since 2011. Loubser follows in the footsteps of his father and grandfather, who also previously served as presidents of Agri Western Cape. Photo: Supplied

The Agri Western Cape congress came to a close with its chief executive, Jannie Strydom, announcing the organisation’s new office bearers.

Villiers Loubser, a grain producer from Durbanville, was elected as the president succeeding Swart who served since 2011. Loubser follows in the footsteps of his father and grandfather, who also previously served as presidents of Agri Western Cape.

Heinie du Toit was elected as Agri Western Cape’s new vice president. He is a fruit producer from Ceres and has served as the organisation’s regional manager for Witzenberg since 2015. He succeeds Hugo de Waal.

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Liam Viljoen, a grain and wine producer from Malmesbury, and Laubscher Coetzee, an ostrich producer from Oudtshoorn, were respectively elected chairman and vice-chairman of Agri Western Cape’s general business chamber.

Swart said he was excited to hand over the reins to a relatively young team. “You are taking over a strong and prosperous organisation and I am proud and confident of the hands that will now hold the reins. I know you understand the heart of agriculture and I wish you all the best.”

Tags: Agri SAAgri Western Capeagri-food sector value chainsCornie SwartDr Benjamin DentPierre Vercueilprof. André Louwsynergies in agricultural value chain
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Farmers in the south-western parts of the country can expect a slightly drier than usual spring. Photo: Supplied/Food For Mzansi

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15th August 2022
This week's Agri calendar features a wine and food event, an online discussion on biofilms the dairy industry and another on cutting fertiliser costs. There's also a livestock auction to look out for and an online event about soil. Include your event to the calendar by emailing info@foodformzansi.com. Photo: Supplied/Food For Mzansi

This week’s agriculture events: 15 to 18 August 2022

15th August 2022
Andile Matukane, founder of Farmers Choice and Devroll Legodi, founder of Devroll Herbs, joined a recent session of Food For Mzansi’s Gather To Grow on twitter o discuss the cultivation of spring onions in Mzansi. Photo: Supplied/Food For Mzansi

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With 12 global awards in the first three years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

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