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Financial literacy: A gateway for farmers who dream big

Getting to grips with the numbers of your farming business is non-negotiable and holds the key to either going big successfully or going under. Industry experts offer advice while farmers share how they bounced back from mistakes

by Sinenhlanhla Mncwango
18th September 2023
Financial literacy: A gateway for farmers who dream big

The Competition Commission's recent report has highlighted how rising utility costs create a double-squeeze on agriculture, hitting both farmer production costs and consumer till prices. Photo: Food For Mzansi

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Good financial literacy helps improve farming practices and has the potential of even bettering production yield. Industry experts believe that this is a “make or break” practice for farmers who want to commercialise.

In the era of many uncertainties and a tough economic climate knowing what you do with your money is important to ensure that you are able to brace for the storms.

Manage your wealth

According to SSK agriculture consultant Henk de Beer, financial literacy is important to farmers because it provides them with the knowledge and skills to set financial goals, plan and manage their finances, as well as build wealth over time.

Financial literacy: A gateway for farmers who dream big
Henk de Beer, former COO of SSK and advisor on ‘Farming with nature’. Photo: Supplied/Food For Mzansi

The reason, he believes, is that management involves planning, organising, coordinating, and directing farming activities to accomplish specific goals and objectives effectively.

“It often involves changing behaviour, shifting from reactive to proactive decision making, and learning to plan, analyse and control available finances effectively.

“Good financial practices are an essential part of good management,” he added.

According to De Beer, the basics of good financial practices are good filing (invoices, receipts, etc.) and up-to-date bookkeeping. From this financial analysis, planning, budgeting, decision making, and directing of activities can be done.

He suggested that a thorough bookkeeping system is capable of supplying correct and up-to-date financial information, which is why farmers should use this information as a foundation for good decision-making (short and long-term) while not overextending their financial capabilities. 

“Remember the control aspect of management is often neglected leading to unsuccessful ventures,” he said.

Financial literacy: A gateway for farmers who dream big
Joburg crop farmer Philani Mzila says farming is a business and farmers need to have effective financial planning. Photo: Supplied/Philani Mzaila

Treating farming as a business

Meanwhile, according to Joburg crop farmer Philani Mzila, farming is a business, and like any other business, it requires effective financial planning to be sustainable and profitable.

“Farmers need to manage a variety of costs, such as labour, equipment, and inputs like seeds and fertilisers, while also forecasting revenues from crop sales and having the financial knowledge to make informed financial decisions.

“Farming also experiences seasonal income fluctuations and is affected by external factors like weather conditions and market prices,” he said.

He listed a list of must-dos in farming:

  • Budget: Always keep a detailed budget to manage expenses and revenues.
  • Diversify income: Don’t rely on a single crop.
  • Invest in infrastructure and technology: Technology can improve the yield and efficiency of your farm.
  • Use available financial tools: Take advantage of grants, subsidies, and low-interest loans aimed at supporting farmers.

Doing the right thing

According to Joburg crop farmer Mbali Nwoko, understanding financial principles helps in allocating resources efficiently. She added that it ensures that you allocate your capital, labour, and land in ways that maximise yield and minimise waste.

“Financial literacy enables you to assess and mitigate risks effectively. It helps you plan for unforeseen circumstances such as droughts, pests, or market fluctuations.

“Good financial management ensures the farm’s long-term sustainability. You can reinvest profits into the business, upgrade equipment, and expand operations strategically,” she said.

Financial literacy: A gateway for farmers who dream big
Mbali Nwoko, an award-winning farmer and podcaster. Photo: Supplied/Food For Mzansi

Nwoko said farmers often require loans for capital investments which is why she believes that financial literacy helps in managing debt wisely, avoiding over-leverage, and understanding interest rates and repayment terms.

Maintaining a cash reserve is crucial

“The biggest financial mistake I made as a farmer was underestimating the importance of cash flow management. I did not have a sufficient cash reserve for unexpected expenses, and this led to financial strain during a year with unfavourable weather conditions,” she said.

One of the biggest financial literacy lessons she has learned is that maintaining a robust cash reserve is vital to weathering financial challenges in farming, adding that it is important for her to reduce mistakes by avoiding overextending debt, neglecting market analysis, practising poor record-keeping and ignoring sustainability.

“As a farmer, you need to be there on-site during the planting and harvesting period.

Do ask for financial advice regarding the expansion of your business,” she added.

Learning from mistakes

Financial literacy: A gateway for farmers who dream big
Horticulture producer Lorato Mafethe has learnt from her previous mistakes and believes financial literacy is important. Photo: Supplied/Food For Mzansi

The biggest mistake horticulture producer Lorato Mafethe in Mafikeng in North West made was not keeping records from the beginning of her project, but with time, she managed to start tracking every movement that happened on her farm.

“I did not have a mentor when I began my business, so it is important to have a mentor that will guide you in achieving your goal and give you the ins and outs of the business,” she said.

For her, using a personal bank account is a big “no” and suggests that farmers rather make use of a separate account to manage the farm.

“Financial literacy is important in knowing how money is spent in the farming business. Knowing how much profit you are going to make in terms of the projections you have set for the business is key. You need to be aware of the cash injections that are used for operations,” she said.

ALSO READ: Funding got you in your feels? Here are the dos and don’ts

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Sinenhlanhla Mncwango

Sinenhlanhla Mncwango is from a small town in KZN. She is a Journalism Honours graduate from the University of Johannesburg and has experience in online news, sports journalism and radio. She enjoys a good game of cricket and hockey and is interested in learning different languages.

Tags: Commercialising farmerfinancial managementJohannesburgMbali NwokoSSKTeach me
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