Tuesday, July 21, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in Agri-innovation, Food for Thought, Mentors

Agriculture needs talent and people who think differently

by Duncan Masiwa
25th June 2019
The Produce Marketing Association recognises teachers as important role-players in raising awareness about career opportunities in the agricultural sector.

The Produce Marketing Association recognises teachers as important role-players in raising awareness about career opportunities in the agricultural sector.

Share on FacebookShare on TwitterShare on WhatsApp

“Our teachers play a pivotal role in growing agriculture in South Africa as well as creating awareness, especially high school teachers.” So said Lindie Stroebel, general manager of the Produce Marketing Association Southern Africa (PMA), at their fourth annual teachers’ recognition lunch.

Close to 100 life orientation, life sciences and agricultural sciences teachers from schools throughout the Western Cape attended the event at Stellenbosch University (SU), with their faculty of Agri-Sciences. The educators echoed Stroebel’s sentiment, adding that there’s not enough interest from learners in agriculture and it is becoming increasingly important to expose pupils to the sector.

The aim of the meeting was to recognise teachers as important role-players in raising awareness about career opportunities in the sector. Stroebel underlined the importance of empowering educators with information about the agri-sector, who should then share it with their students. “High school learners are like sponges; they absorb anything and are reliant on what their educators teach them,” she added.

According to Stroebel, the industry needs to be redesigned and it requires people who think differently.

She explains that it is talent that makes the industry work. “Once we look at talent, skills and attitude, we no longer look at race, class, age and gender.”

The program included speakers from various organisations like Devin Osborne of Aerobotics (a tech company that supplies farmers with drone and satellite technology that makes farming easier), Unathi Mantshongo of Vinpro (a non-profit company that represents SA wine producers and cellars), the owner and managing director of Agrijob (an agriculture career platform), Marianne van der Laarse and Monika Basson from SU’s Agriscience faculty.

Basson said teachers need to become their ambassadors and spread the message of the wonderful opportunities that exist within the applied sciences. “It’s impossible for us as staff here at Stellenbosch to go to every school and visit every classroom to share our passion with them,” Basson added.

Approximately 100 teachers from schools throughout the Western Cape attended the event at Stellenbosch University (SU).
Approximately 100 teachers from schools throughout the Western Cape attended the event at Stellenbosch University (SU).

The event ended with a networking lunch where teachers interacted with representatives from the university, PMA, and the speakers.

Noorder Paarl Secondary School’s life sciences teacher, Zelma Kulsen, said she felt honoured to be recognised for spreading awareness about opportunities within the agriculture sector. “Little is known about agriculture in the coloured community and schools, therefore more education sessions like today are needed,” she said.

Another grateful teacher, Mrs S. V. Bonani from Sizimisele Technical High School in Khayelitsha, said, “When it comes to education, enough will never be enough. More educational events on agriculture need to happen.” She also added, “New technology is coming to the forefront and our children are not aware of it. Therefore, it is our responsibility as teachers to take what we’ve learnt and share it in our classrooms.”

Grade 10 and 9 life sciences teacher Yolani Furunek said that it is important to teach kids in township schools that there is more to agriculture than just working on a farm.

She explains that when she started teaching, she realised that schools in areas like Philippi do not teach agriculture.

“The problem with this is that, should a learner be given land, he or she would not know what to do with it because they were not exposed to information about the industry,” she adds.

Closing the event, Basson highlighted that it is important to empower teachers with information. “The university cannot do it on its own. We need teachers and we are so thankful to our schoolteachers, for their passion and for what they do.”

Duncan Masiwa

DUNCAN MASIWA is the assistant editor at Food For Mzansi, South Africa’s leading digital agriculture news publication. He cut his teeth in community newspapers, writing columns for Helderberg Gazette, a Media24 publication. Today, he leads a team of journalists who strive to set the agricultural news agenda. Besides being a journalist, he is also a television presenter, podcaster and performance poet who has shared stages with leading gospel artists.

Tags: AeroboticsAgrijobKhayelitshaLindie StroebelMarianne van der LaarseMonika BassonPMAVinproWCED
The Forest of Renewal at Rustlers Valley celebrates the intertwined legacies of Frik Grobbelaar, Anton Chaka and Riky Rick, inviting South Africans to restore the land while cultivating hope, belonging and community. Illustration: ChatGPT
Food for Thought

Rustlers Valley offers a blueprint for South Africa’s renewal

by Ivor Price
18th July 2026

As the Rustlers Valley Memorial Forest is launched in the eastern Free State this weekend, Ivor Price reflects on why...

Read moreDetails
Grain SA appoints Mabuza to lead farmer development

Rising stars: 2026 PGP finalists redefining SA grain farming

18th July 2026
Rooibos heads to space in groundbreaking Mzansi experiment

Rooibos heads to space in groundbreaking Mzansi experiment

18th July 2026

Seriti Institute CEO wins prestigious Best Woman 2026 CSI award

17th July 2026
Farmers and brewers call for budget that builds, not breaks

Minister details Land Bank’s success in boosting black farmers

17th July 2026

Climate change: SA’s food processors are feeling the heat

Drought and heatwaves force SA maize farmers to adapt or switch

Rising stars: 2026 PGP finalists redefining SA grain farming

How this KZN agricultural advisor is bringing tech to rural fields

Dune spinach: A climate-hardy green transforming coastal farming

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
Covid Survivor Food For Mzansi's resident nutritionist Andrea Du Plessis breaks down the benefits of raw foods and why many processed foods are unhealthy.

Raw vs processed food: All you need to know

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

Smart vineyard irrigation starts below the ground

Treat food processing as essential national infrastructure – Khoury

Farmers urged to embrace uncertainty and build resilience

SA poultry industry calls for urgent bird flu vaccine rollout

Mother’s legacy, neighbour’s grace: Venessa Simelane’s farm story

Deadline looms: Register water use by 23 July or risk penalties

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2024 Food for Mzansi

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.