Farmers who do not have a lot of resources struggle to keep up with their bigger counterparts, who can afford the latest technology and implements. But does mechanisation have to be expensive? John Deere believes mechanisation could actually double farmers’ outputs and be a game changer for small-scale and newly commercialising farmers across the continent.
In this episode of Farmer’s Inside Track, we chat to John Deere’s managing director for business in Africa and the Middle East, Jaco Beyers.
Beyers unpacks the infinite possibilities of technology in African agriculture, and shares the importance of running a business driven by purpose.
He also adds that as a leader in mechanisation, John Deere promises to always support the Mzansi’s food producers when it comes to revolutionising the sector.
This is because he believes that through mechanisation, the possibilities are endless for farmers on the continent. “I believe [that] South African farmers can be the leaders, African farmers can be the leader in the agricultural space in the future,” he says in the podcast.
This episode also features Corteva #SoilSista Mary Mazibuko, who is a poultry farmer.
In the episode she talks purpose and why she is on a mission to create intergenerational entrepreneurs in her family. Mazibuko is part of the Corteva Women Agripreneur 2022 programme, a year-long blended development programme at the Gordon Institute of Business Science (GIBS) Entrepreneurship Development Academy (EDA).
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ALSO READ: Farming has taken a hold of this #SoilSista
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