In the small town of Botrivier in the Overberg region of the Western Cape, agriculture is the heartbeat of the community. To ensure the sustainability of one of the town’s primary employers, Alona Fresh Produce, the Klipheuwel Wind Farm’s Enterprise Development Programme has provided them with an industrial-grade generator to aid in this endeavour.
According to Alona Fresh Produce, the crucial support is instrumental in sustaining the livelihoods of over 30 local workers who rely solely on them.
With the area experiencing significant power outages earlier this year, Alona Fresh Produce faced interruptions that directly impacted its ability to maintain operations.
Job security to farming community
Bryan Swarts, co-owner of Alona Fresh Produce, said the new generator ensures that employees, many who are primary earners for their families, can continue working without disruption, regardless of future load shedding. This, in turn, provides them with greater job security and stability.
“The most important aspect of receiving this large-format generator is that we no longer need to send our workers home during power outages. This means they can feel more secure about their income and maintain a consistent work schedule throughout the week,” he said.
Founded in 2012 by Bryan and Eleanore Swarts, Alona Fresh Produce began with just two staff members and ten tomato production tunnels. Over the years, the business has expanded significantly.
“The company has achieved success through its apple trading model, sourcing fruit from local farms and companies, packing it under its own brand, and selling it primarily in the local market.
“Beyond employment, Alona Fresh Produce is committed to giving back to the community, providing school stationery to local schools, donating meat and vegetables to the church soup kitchen, and recently sponsoring the local soccer team’s transport to a tournament in Hermanus,” Swarts said.
Nonini Makhothe, the economic development specialist at Klipheuwel Wind Farm, emphasised the significance of supporting local small and medium-sized enterprises (SMMEs).
“Supporting businesses like Alona Fresh Produce is crucial as they not only create essential job opportunities but also contribute to the overall well-being of the community. By ensuring their operational stability, we help secure the livelihoods of many local families,” Makhothe said.
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