Wednesday, October 21, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in Food for Thought, News

Tobacco milestone in Zimbabwe gives hope to other crops

by Hamond Motsi
21st August 2023
Tobacco milestone in Zimbabwe gives hope to other crops

The tobacco industry has called on consumers to protect the little that is left of the industry by not buying illegal cigarettes. Photo: Tobacco Industry & Marketing Board

Share on FacebookShare on TwitterShare on WhatsApp

Elevated excitement over the economic boom in Zimbabwe’s tobacco sector is reason to celebrate believes Hamond Motsi, a preparatory PhD scholar at the faculty of agrisciences at Stellenbosch University. He shares why the model used for this success should be evaluated and replicated for other crops.


In one of my previous articles published in FoodForAfrika.com titled “Zimbabwe agriculture gains momentum”, I illustrated the reoxygenation of the agriculture sector of Zimbabwe after long-term pessimism about its productivity.

Hamond Motsi
Hamond Motsi is a scholar interested in sustainable agricultural management practices. Photo: Supplied/Food For Mzansi

This alludes to the criticised and disputed land reform programme that transpired two decades ago when minority white farmers were controversially replaced by majority black farmers, who, by then, lacked knowledge and experience in farming.

Fruits are starting to ripen

Prior to this contentious rearrangement, there was a dramatic disarray and decline in the entire agricultural production chain. However, the fruits of this revolution are presently starting to ripen.

The Tobacco Industry Marketing Board (TIMB), the governing board controlling and regulating the growth, marketing, and export of tobacco in Zimbabwe, recorded a total quantity of 294,743,679 kilograms subsequently to the closure of the 2022/2023 marketing season at the end of July, which is a new historic record in the tobacco industry since the beginning of its cultivation in the early 1900s.

The marketing season saw the green light earlier this year, in March, with the lowest and highest prices of US$0.10 and US$6.10, respectively, per kg. The average price for the entire season was US$3.03 and the total revenue reached US$892,954,154.

This breaking record blast came after the launch of the government’s Tobacco Value Chain Transformation Strategy in 2021, which targets a goal to achieve yearly production of 300 million kilograms with the aim of reaching US$5 billion tobacco industry, increasing the value chain from 2% to 30% by 2025.

For this year, the target was to reach 230 million kilograms, but it seems the road to the 300 million kilograms goal was outmanoeuvred. Previously, the annual average production has gradually grown to slightly above 200 million kilograms, with an annual revenue of nearly US$1 billion, and the last record set was in 2019, which was 261 million kilograms.

Tobacco milestone in Zimbabwe gives hope to other crops
Over 248 million kgs of tobacco have been sold so far. This is 55% more than last year’s sales during the same period. Farmers’ gross earnings are over US $748 million, giving a 55% increase in value when compared with earnings for the same period last year. Photo: Sourced/Tobacco Industry & Marketing Board

Zimbabwe fetches lucrative price

Several factors may have contributed to this exciting record. However, the most contributing factor could be favourable, and excess rains received during the season, although they came late. Another factor could be the rise in contract farming, which is being enhanced by contracting firms, especially those from China.

Roughly 95% of tobacco is cultivated under contract farming, and approximately 274 million kilograms are sold under contract farming this year. These companies offer farmers partial to full input packages, and they have closed the overwhelming gap in securing inputs, mostly imminent to smallholder farmers.

In addition, investments have been made to improve tobacco varieties that are compatible with specific local climate conditions. Credit for varieties improvement can be given to the Tobacco Research Board (TRB), which is the research wing of TIMB.

More than 80% of tobacco is produced by smallholder farmers, amounting to over 160 000 farmers cultivating in small areas. This shows the commitment and efforts of these farmers as primary stakeholders in the agriculture sector to reverse the pessimistic view of Zimbabwe’s agriculture.

With smallholder farmers as primary producers, Zimbabwe is the largest producer of this crop in Africa, followed by Malawi, Tanzania, and Zambia. Additionally, Zimbabwe is competitive globally and rubs shoulders with the top five global giants’ producers of this crop: Brazil, China, the USA, and India.

The tobacco produced in Zimbabwe fetches a lucrative price on the international market due to its premium quality resulting from favourable production conditions found in the country. Approximately 2% of the total tobacco produced is left for local processing and consumption, while the rest is destined for several countries.

The most common destinations are China, South Africa, Indonesia, Belgium, and the United Arab Emirates, followed by various European countries.

Challenges require attention

Although this milestone is a welcoming gesture in the country’s agricultural sector, there is still room for improvement, especially to ensure and maintain the targeted goal of reaching 300 million kilograms. The major avenue that requires attention is pricing. Most smallholder farmers complain about the “price nepotism” that higher pricing is mainly favoured by commercial or white farmers because their tobacco is deemed instantly of higher quality than that produced by smallholder farmers.

Adjustment of such an issue to an equilibrium point, where both parties’ benefits are critical for motivating farmers to cultivate this crop continuously. Most farmers I met who had previously cultivated tobacco and stopped always gave a reason for unfair pricing, given their efforts after an overwhelming workload throughout the season.

Tobacco milestone in Zimbabwe gives hope to other crops
Farmers gathered at a tobacco market in Zimbabwe. Photo: Sourced/Tobacco Industry & Marketing Board

Another looming challenge faced by farmers is the delayed distribution of inputs. Farmers complain that inputs arrive late in the season after their critical required period surpasses, especially fertilisers, and chemicals for pests, and diseases. Conversely, contracting companies refute this matter by stating that farmers sell inputs for other personal use if they are distributed earlier.

The last critical factor that requires attention is the energy source and use during the tobacco-curing stage. Smallholder farmers normally cut down trees for use as firewood in the curing process, as a source of energy. This has led to unprecedented deforestation in forestry, which holds various native trees that are difficult to replace.

Coal is a prescribed source for the tobacco curing process, but it is currently unaffordable for smallholder farmers and raises criticism from climate change activists. Thus, there is a need for dialogue that can address the sustainable production pathway for this crop.

The tobacco model shows promise

In conclusion, the tobacco breakthrough reached this year in Zimbabwe portrays a bright picture of the commitment of all stakeholders affiliated with this sector and the continuous significance of agriculture in the socio-economic affairs of African countries, which is something that should be applauded.

However, there is a need for wisdom to evaluate the model used for this success and extend it to other crops for the overall success of the country’s agricultural sector.

  • Hamond Motsi is a Preparatory PhD scholar at the faculty of agrisciences atStellenbosch University, interested in sustainable agriculture and agricultural development in Africa. He holds an MSc in agronomy (cum laude) from Stellenbosch University, a BSc Hons in crop science, and a BSc in crop and soil science (cum laude), both from the University of Fort Hare. You can contact him at onehammond2@gmail.com. The views and opinions expressed in this article are those of the author and do not necessarily reflect the views or positions of Food For Mzansi.

ALSO READ: High fives as Saudi Arabia finally lifts ban on SA’s red meat

Sign up for Mzansi Today: Your daily take on the news and happenings from the agriculture value chain.

Hamond Motsi

Hamond Motsi is a PhD student in the faculty of agrisciences at Stellenbosch University and a member of the Zimbabwe Young Academy of Sciences (ZIMYAS). Hamond holds an MSc in agronomy (cum laude), a BSc Hons in crop science, and a BSc in crop and soil science (cum laude). He can be reached at onehammond2@gmail.com.

Tags: Commercialising farmerHamond MotsiHelp me understandTobaccoZimbabwe
Inspiration

Reluctant farmer scales EC cabbage enterprise to supply Spar

by Lisakanya Venna
19th October 2026

Eastern Cape grower Sibahle Sifo went from resisting family farm duties to running Imbewu YeThemba Agricultural Projects. Overcoming total flood...

Read moreDetails
Reality check: What SA agri interns really experience on the farm

Reality check: What SA agri interns really experience on the farm

19th October 2026
This week’s agri events: 19 – 23 October

This week’s agri events: 19 – 23 October

19th October 2026

Stop the rot: Four steps to slash post-harvest losses

18th October 2026
A standing ovation for agriculture’s incredible talent! The Agri’s Got Talent 2026 top three celebrate their achievements: winner Honey Katoo of Endulini Fruit in Patensie, alongside runner-up Clareece Vlotman of Wolfpack in Wolseley and finalist Lwandile Nantsi of Laastedrift in Ceres. Photo: Supplied/Food For Mzansi

Patensie claims Agri’s Got Talent crown for second year running

17th October 2026

Stop the rot: Four steps to slash post-harvest losses

Patensie claims Agri’s Got Talent crown for second year running

Stronger rural policing needed to protect lives and livelihoods

FNB puts relationships at the heart of commercial farming

Land Bank must step up support for farmers, says Aucamp

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
ICYMI: Formidable women farmers scoop top accolades

ICYMI: Formidable women farmers scoop top accolades

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

Smart irrigation: Precision tools boost crop yields while cutting costs

By-laws vs. livelihoods: Barriers facing WC smallholder farmers

CPAs urged to register for free governance support toolkits

Potatoes and tomatoes plunge while avocado prices soar

Becoming bankable: How to get your farm ready for finance

Fixing SA’s agricultural visa system to protect seasonal harvests

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

About this assistant

This feature generates automated answers summarised from Food For Mzansi articles. By using it, you are interacting with an AI system (provided by Google), not a human. AI can make mistakes. Please refer to the source articles for verification and citation purposes.

Our staff do not check or moderate Lerato’s answers in advance, but may review some later. Our journalists continue to write and edit all the articles Lerato uses as sources.

To estimate unique and returning web users, we store a random browser ID in this browser. WhatsApp users are counted by phone number. The same person using both channels may be counted twice.

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2026 Food for Mzansi