VKB announces exciting new campaign with magician

The magic of VKB never ceases to amaze. The leading agricultural enterprise has announced a campaign in which well-known magician Brendon Peel will showcase the different products, shops and processes of VKB

Sometimes an agriculturist needs to pull the proverbial rabbit out of the hat to keep their farm profitable, and in many instances VKB is there to help him make the magic happen.

There’s also a certain kind of magic in the air when the first seedlings break through the soil or when a new batch of cattle are being born. This is where magic and miracles entwine.

But let’s get back to the magic…

To showcase the different aspects of farming and also the different products, shops and processes of VKB, magician Brendon Peel was invited to acknowledge the work done by the members of the agricultural enterprise. The result is an exciting and unique year-long campaign called “The magic of VKB with Brendon Peel”.

Introducing #MagicMondays

Peel is a well-known magician and mentalist. His performances have been witnessed by millions of people around the world, most notably from his highly successful performance on Britain’s Got Talent where he wowed the judges and even ended up making history as one of the craziest acts ever seen on the television show.

Throughout the year, Peel will be seen in new videos posted on Mondays on all VKB social media platforms with the hashtags #MagicMondays and #TheMagicOfVKB. Stay tuned, because he will showcase, teach and entertain VKB’s followers in a unique way.

In one of the tricks, we will witness Peel change maize into mealie-meal without blinking an eye. This is done to showcase the process of silo to mill to VKB Foods.

VKB’s Ryno Steyn (left) and Ishan van Blerk with magician Brendon Peel. Peel will showcase, teach and entertain VKB’s social media followers as part of a new campaign. Photo: Supplied/Food For Mzansi

Many customers and staff members have thus far been amazed by his tricks at some of the VKB branches, where he paid a visit to amaze them with his outstanding skills of making things appear and disappear.

One of his tricks that we are looking forward to is when he will make a huge Case IH tractor appear out of nowhere!

Be sure to follow VKB’s and Peel’s social media platforms to experience the amazing illusions he brings to life and join us in thanking each South African farmer for enduring whatever is needed to put food on our tables.

Click here for VKB’s Facebook page and also hop on over to the Twitter profile.

At VKB the magic never stops.