The Western Cape provincial agency responsible for tourism, trade and investment promotions and facilitation reaffirmed their commitment to supporting the province’s exporters in navigating the United States’ recently imposed tariffs on South Africa.
The minister of trade, industry and competition, Parks Tau, said the tariffs are going to negatively affect the agriculture industry. He noted that while the South African government had not been able to understand the motives behind the tariffs, the government is going to send a delegation to meet with the United States administration to find common ground.
Wesgro said that as global trade continues to evolve and tariffs remain a key focus for many exporters, they are committed to supporting exporters amid tariff changes.
Agricultural exports drive economic growth
“Wesgro recognises the essential role that exporters play in driving economic growth, fostering innovation, and creating jobs in our province across a diverse range of sectors.
“Exports to the United States from the Western Cape totalled R16.2bn in 2024, 8% of total Western Cape exports. The United States is the second biggest export market for the Western Cape. Products that are exported include citrus, flat-rolled iron and related products, wine, fruit juices, vehicle and space components,” the agency said in a statement.
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They reassured exporters that they would not be left alone and would be supported in adapting to new tariffs.
“Our focus is to ensure that businesses can navigate these challenges with confidence and support. The ongoing adjustments to international tariffs and trade regulations present both hurdles and opportunities for exporters around the world. In light of these complexities, it is more important than ever for businesses to feel empowered and equipped in uncertainty.
“We have unpacked the latest developments and have prepared a succinct resource to help exporters understand the trade landscape and how to navigate the changes,” Wesgro said.
According to the agency, they would continue to generate tariff guidance and resources over the coming weeks.
“We will provide clear, updated resources on current tariff structures, including detailed explanations of applicable rates and exemptions. Exporters can access this information from Wesgro’s social media and website.
“Wesgro is focusing on unlocking access to new markets and new buyers – China, ASEAN, India, Brazil, and Middle East, while maintaining a continued focus on established markets: EU, UK, USA, Africa.”
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