Wesgro applauded the Republic of China’s announcement to grant zero-tariff treatment to all 53 African countries with which it maintains diplomatic relations.
The entity stated that they are confident the announcement would lead to significant opportunities for businesses in the Western Cape.
Chief executive officer of Westgro, Wrenelle Stander, said China is a key trading partner for the Western Cape. She said that in 2024, total exports from the province to China reached R11.76 billion, making it one of the largest export markets for the province.
“If we are to realise our provincial objective of trebling exports from the province by 2035, growth in new markets will be essential. Over the coming weeks, Wesgro will work to understand how best business can leverage new opportunities flowing from this announcement,” she said.
Unlocking new global markets
Stander said as part of their mission to drive inclusive and sustainable economic growth, strengthen competitiveness, and create jobs, Wesgro is committed to unlocking access to new markets and buyers. This includes a strategic focus on expanding exports to China, the Association of Southeast Asian Nations (Asean), India, Brazil, and the Middle East.
“In 2023, the China-Africa Economic and Trade Expo (CAETE) facilitated the signing of more than 120 cooperation agreements valued at over US$10.3 billion. The 2025 edition is expected to attract over 12 000 registered attendees from 44 African nations, 6 global organisations, and 2 800+ companies and financial institutions,” she said.
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Through its partnership with the Standard Bank Group and ICBC, and in collaboration with the Hunan Department of Commerce, Wesgro is enabling Western Cape export companies to engage directly with pre-vetted Chinese buyers at CAETE 2025.
“This platform allows us to position the Western Cape as a premium export region and connect local businesses to high-potential buyers in strategic markets.”
Empowering businesses through partnerships
“Market diversification is critical to building resilience and long-term growth for Western Cape businesses. By supporting engagements in key global markets like China, we’re advancing our strategic mandate to drive trade and investment,” Stander said.
Andrew Robertson, head of business enablement and operations at Business and Commercial Banking, Standard Bank Group, said they pride themselves on turning possibilities into opportunities for the businesses that power Africa’s vibrant economies.
“China’s zero-tariff policy presents a catalytic opportunity, and through strategic platforms and our strategic partnerships with entities such as Wesgro, we support businesses convert policy into progress by unlocking direct access to high-potential buyers.
“By leveraging our digital trade capabilities, sector-specific support, and cross-border partnerships, we empower clients to start, manage and grow, not just in China, but across the African continent and other key global markets. We are about enabling long-term growth through market access that is practical, scalable and sustainable,” she said.
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