Wednesday, October 21, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in News

Agri leaders urge farmers to think beyond production

"Development isn't about staying at subsistence level." At the Mzansi Young Farmers Indaba, experts stressed the need to build sustainable farming businesses that respond to real market demand

by Vateka Halile
9th April 2026
From left to right: Mmatsheko Mosito, panel moderator; Sello Makhubela, CEO of Joburg Market; Leona Archary, CEO of Agricultural Development Agency; Dr Mankodi Moitse, CEO of Kagiso Trust; Bertie Huggett, CEO of FNB Commercial Agri; Pieter Pienaar, Credit Sales and Marketing Manager at John Deere Financial; and Sydney Soundy, Chief Strategy Officer at Land Bank, discuss the way forward on investment and how to keep farmers meaningfully included in the agricultural value chain.
Photo: Food For Mzansi

From left to right: Mmatsheko Mosito, panel moderator; Sello Makhubela, CEO of Joburg Market; Leona Archary, CEO of Agricultural Development Agency; Dr Mankodi Moitse, CEO of Kagiso Trust; Bertie Huggett, CEO of FNB Commercial Agri; Pieter Pienaar, Credit Sales and Marketing Manager at John Deere Financial; and Sydney Soundy, Chief Strategy Officer at Land Bank, discuss the way forward on investment and how to keep farmers meaningfully included in the agricultural value chain. Photo: Food For Mzansi

Share on FacebookShare on TwitterShare on WhatsApp

The Mzansi Young Farmers Indaba 2026 brought together industry executives to unpack the challenges shaping South Africa’s agricultural sector, with a strong focus on what this means for farmers on the ground.

From partnerships to investment and innovation, the conversation centred on real solutions. Drawing from experience, panellists shared how big players are adapting, while highlighting where farmers can find their place in a changing market.

Chief executive officer of Kagiso Trust, Dr Mankodi Moitse, said working closely with farmers has reshaped how the organisation understands agricultural development.

The reality of running an agribusiness

Reflecting on the journey, she noted that building sustainable farming businesses has not been easy, but has highlighted the importance of operating within a broader, connected ecosystem.

Moitse said one of the key lessons has been that funding in agriculture goes far beyond inputs and infrastructure. Instead, it must respond to the full reality of running a farming business, including market access, long-term viability, and the ability to grow.

“As Kagiso Trust, we are humbled to be in this space intentionally.We really had to listen to farmers and observe that this is not just about projects.”

She emphasised that a critical question raised in engagements with farmers is where the market is, pointing to the need for stronger alignment between production and demand.


Related stories
  • Land Bank back on track, boosting support for farmers
  • Farmers demand fairer fresh produce markets
  • Land reform: How the private sector can bridge the funding gap

Development is the new future

Meanwhile, Leona Archary, chief executive officer of Agricultural Development Agency (Agda), said development efforts must move beyond keeping farmers at subsistence level. She stressed that continuous training without progression does not lead to meaningful change.

“When we talk about development, we are not talking about people staying at subsistence level and being trained repeatedly. We are talking about moving forward and building a sustainable agricultural business,” she said.

Archary added that agriculture must be approached as an integrated value chain, rather than focusing only on production. She noted that while producing quality output is important, it is not enough on its own to ensure success.

“You have to look at the entire value chain. Development cannot only be about giving people the skills to farm. It must include the ability to run a business and understand what the market wants.”

She said farmers also need to understand broader economic conditions within the agricultural sector, as these influence both opportunities and risks.

Risky beneficiary

Bertie Huggett, CEO of FNB Commercial Agri, echoed these views, highlighting the risks that farmers face. He said uncertainty remains a common concern across the sector, but that better use of production data can help farmers demonstrate progress and reduce perceived risk.

“It is important to show that you are moving forward,” he said, noting that tracking improvements over time can strengthen a farmer’s position.

Huggett added that farmers must also focus on factors within their control, such as securing land tenure, maintaining reliable records, and building strong partnerships. These elements, he said, are critical in supporting long-term sustainability and improving access to finance.

Together, the panellists emphasised the need for a more holistic approach to agricultural development, one that connects farmers to markets, finance, and the broader ecosystem needed to sustain growth.

READ NEXT: Young farmers tackle land tenure and market barriers

Sign-up for the latest agricultural news delivered straight to your inbox every day with Mzansi Today!

Vateka Halile

Vateka Halile grew up in rural areas of Cofimvaba in the Eastern Cape. She was raised in a traditional family setting and found writing to be a source of comfort and escape. Vateka participated in an online citizen journalism course through Food For Mzansi, and her passion for health and medicine-related stories was born. Her dedication to community work and love for social justice and solidarity spaces is evident in her quality time with the community when she isn't working.

Tags: AGDACommercialising farmerFunding for farmersKagiso TrustLand BankMzansi Young Farmers Indaba
This week’s agri events: 19 – 23 October
News

This week’s agri events: 19 – 23 October

by Tiisetso Manoko
19th October 2026

There is a lot happening in the final months of 2026! Get all the information on the Villiersdorp Show, livestock...

Read moreDetails

Stop the rot: Four steps to slash post-harvest losses

18th October 2026
A standing ovation for agriculture’s incredible talent! The Agri’s Got Talent 2026 top three celebrate their achievements: winner Honey Katoo of Endulini Fruit in Patensie, alongside runner-up Clareece Vlotman of Wolfpack in Wolseley and finalist Lwandile Nantsi of Laastedrift in Ceres. Photo: Supplied/Food For Mzansi

Patensie claims Agri’s Got Talent crown for second year running

17th October 2026
The panellists at FNB Business’s “Farming together” discussion at the Royal Show explored how market access, mentorship, financial discipline and strong commercial relationships can help farmers build sustainable businesses. Featured from the left are Bertram July (FNB’s distribution sales lead), commercial farmer Shakes Shabalala; Sandy Gumede (co-founder of Zulu Girl Wines), and Janis Robson (FNB’s head of development and SME business development). Photo: Food For Mzansi

FNB puts relationships at the heart of commercial farming

17th October 2026
Agri Skills Transfer students gain hands-on experience at the institution’s Cullinan Farm Training Centre, where agricultural theory meets the realities of commercial production. Photo: Supplied/Food For Mzansi

Build your future in agriculture with Agri Skills Transfer

17th October 2026

Agda conference puts inclusive agricultural growth in focus

Reluctant farmer scales EC cabbage enterprise to supply Spar

Farmers urged to tap into recycled human waste as fertiliser

Agda conference to tackle finance, market access and agri growth

FNB puts relationships at the heart of commercial farming

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
EC agripreneur turns pineapple waste into sanitary products

EC agripreneur turns pineapple waste into sanitary products

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

CPAs urged to register for free governance support toolkits

Potatoes and tomatoes plunge while avocado prices soar

Becoming bankable: How to get your farm ready for finance

Fixing SA’s agricultural visa system to protect seasonal harvests

SA and Namibia reevaluate livestock trade after FMD outbreak

Agda conference to tackle finance, market access and agri growth

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

About this assistant

This feature generates automated answers summarised from Food For Mzansi articles. By using it, you are interacting with an AI system (provided by Google), not a human. AI can make mistakes. Please refer to the source articles for verification and citation purposes.

Our staff do not check or moderate Lerato’s answers in advance, but may review some later. Our journalists continue to write and edit all the articles Lerato uses as sources.

To estimate unique and returning web users, we store a random browser ID in this browser. WhatsApp users are counted by phone number. The same person using both channels may be counted twice.

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2026 Food for Mzansi