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ICYMI: MOU gives potato industry huge impetus

Mzansi's potato industry can look forward to a new and exciting era following the signing of a memorandum of understanding which sets out to develop skills and provide mentorship to land reform beneficiaries in the Western Cape

by Staff Reporter
14th April 2023
ICYMI: MOU gives potato industry huge impetus

Mogale Sebopetsa from the WCDoA, Willie Jacobs from Potatoes SA, and Darryl Jacobs from the WCDoA. Photo: Supplied/WCDoA

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In a joint effort to level up land reform beneficiaries, the Western Cape department of agriculture (WCDoA) and Potatoes South Africa recently signed a three-year memorandum of understanding (MOU) to grow the potato industry.

According to the head of the WCDoA, Dr Mogale Sebopetsa, the MOU commits both parties to also advance economic growth and increase employment opportunities.

“The MOU undertakes to build capacity, facilitate access to markets, and offer skills development programmes to enable mentorship to land reform beneficiaries within the potato sector,” Sebopetsa said.

Access for land beneficiaries

Potatoes are the most common staple food consumed by most people in South Africa. 

This sector employs an average of 55 000 people. The country’s leading producing regions of potatoes are Limpopo, Free State, Western Cape, Mpumalanga, KwaZulu-Natal, and Eastern Cape.

Willie Jacobs, CEO of Potatoes SA, welcomed the signing of the MOU and the commitments as a significant step forward for the industry. He further highlighted that the potato industry significantly contributes to South Africa’s fresh produce turnover.

“The potato industry is estimated to contribute at least R6.6 billion to South Africa’s economy and contributes 30-50% of the fresh produce turnover in the country,” Jacobs said.  

Paving the way forward

The minister for agriculture in the province, Dr Ivan Meyer, said that his department’s commodity approach is central to the MOU.

“The WCDoA’s commodity approach is a strategy for farmer support across the agricultural value chains. This partnership with commodity organisations such as Potatoes SA strengthens the help rendered to land reform farmers,” Meyer said.

Meyer believes that successful land reform happens when farmers can access natural resources, skills, mentorship, technology, and markets and make money.

READ NEXT: ICYMI: GOSA symposium looks to the future

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Staff Reporter

Researched and written by our team of writers and editors.

Tags: Potatoes South AfricaWestern Cape Department of Agriculture
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