The new South African female-owned wine brand, Moedi Wines, is on its way to ProWein 2024 in Düsseldorf, Germany. Founder Lesego Serolong-Holzapfel said going to the biggest wine show in the world is a big pat on the back for the hard work they have been doing.
Serolong-Holzapfel said Moedi not only showcases premium South African wines globally but also emphasises sustainability, African heritage, and community empowerment through the craft of beekeeping.
Raising the SA flag high
“Amid our challenges, there is much to celebrate. In 1994, it was nearly impossible for any black wine producers to participate in ProWein, and yet here we are growing its wine exports from only 50 million litres in 1994, South Africa ranked as the sixth-largest wine exporter globally in 2022, at 440 million litres,” she said.
“In a new South Africa where collaboration flourishes, both black and white winemakers are crafting some of the world’s finest wines and Cap Classique. I believe our story must be shared with the world. It is a story of hope, friendship, and excellence,” she said.
During ProWein 2024, Moedi will be launching three single varietals – chenin blanc, mourvèdre rosé, and shiraz – handpicked from the prominent Swartland region’s dryland vineyards. Moedi’s wines will be available soon in South Africa, the United States, the Netherlands, and Denmark.
According to Serolong-Holzapfel, the brand stands out for its quality as well as her focus on sustainability and impact.
Empowering honey farmers
“When you drink Moedi Wines, you assist African honey farmers to generate a sustainable, ethical income. We have built over 1 000 hives, we have provided training and mentorship to more than 50 beekeepers, and we buy their honey at fair wholesale prices for our retail brand, Bee Loved Honey.
“Bees play a crucial role as pollinators, aiding biodiversity and the health of our environmental ecosystem. Some of the beekeepers also cultivate grapes for wine. Although bees do not pollinate vines, we can empower people in the value chain by helping them to diversify their income and become stewards of soil,” she said.
Serolong-Holzapfel said going to Germany for the wine festival adds to their belief that partnerships and collaborations are key aspects of success.
“We cherish building bridges to bring a part of Africa to the world through wine, and the world back to Africa through impact,” she said.
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