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Rabbit farming: How to get started and hop into success

Interested in rabbit farming? Explore expert advice on breed selection, housing, feeding, and marketing strategies in South Africa's booming industry. Learn from the inspirational journeys of successful rabbit farmers

by Octavia Avesca Spandiel
26th March 2024
rabbit farmer

Since the age of five, Thusoetsile Lobaleng has been obsessed with rabbits. He considers watching the furry, playful and inquisitive creatures to be very therapeutic. Photo: Supplied/Food For Mzansi

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Rabbit farming, also known as cuniculture, has gained significant traction in South Africa in recent years due to its economic viability, sustainability, and nutritional benefits.

In this collection of articles, aspiring rabbit farmers can read up on breed selection, housing, feeding, and marketing strategies. They can also discover the inspiring journeys of rabbit farmers like Lesego Morapeli, Daisy Moleko and Paballo Mokatsane, Xitsakiso Baloyi, and Thusoetsile Lobaleng.

Let’s start with how to get started.


Farmer’s Guide: How to farm with rabbits

This article explores the local and international markets for rabbit meat, the potential for growth, and the importance of starting small. One expert shares advice on breed selection, housing, feeding, and developing a marketing strategy that addresses price, accessibility, and consumer education.

Read the story here.


And, some inspiration

How to crack it in rabbit farming, like Lesego

Lesego Morapeli’s journey from laboratory technician to rabbit farmer is nothing short of amazing. This article explores the advantages of rabbit farming, from short gestation periods to high reproduction rates.

Despite facing scepticism from her family, Morapeli and her business partner are committed to educating the public about the benefits of rabbit meat and expanding the market. She shares her five rules for livestock farmers.

Read the story here.

Lesego Morapeli is a laboratory technician who started rabbit farming in 2018 after attending trainings.
Lesego Morapeli is a laboratory technician who started rabbit farming in 2018. She entered this industry because she spotted the opportunity to be a pioneer with a relatively new commodity. Photo: Magnificent Mndebele

Mom-daughter duo jumps at the chance to showcase rabbit meat

The article highlights the journey of Daisy Moleko and her daughter, Paballo Mokatsane, who have built a successful rabbit farming business in Johannesburg. Their inspiration for the venture came from Daisy’s battle with kidney disease, which led her to discover the health benefits of rabbit meat.

Recognising the potential, they established MPBizRabbits in 2000, focusing on breeding New Zealand white rabbits, known for their high fertility rate. They emphasise proper housing, feeding, and cleanliness for successful rabbit farming.

Read the story here.


Limpopo businessman building a ‘Rabbit’ empire

Have you had rabbit pizza before? Meet Xitsakiso Baloyi, the visionary behind Rabbit’s Pizza, a niche product offering that is making him serious money. Inspired by a love for pizza and a dream to open a restaurant, Xitsakiso’s journey is one of determination and innovation.

Despite facing financial challenges and Covid-19 setbacks, he’s turning dreams into reality one slice at a time.

Read the story here.

Rabbit farming in South Africa involves the breeding of rabbits for the meat industry as well as for the use of fur and wool. Photo: Supplied
Rabbit farming in South Africa involves the breeding of rabbits for the meat industry as well as for the use of fur and wool. Photo: Supplied/Food For Mzansi

Dare to be weird and win, says NW rabbit farmer

Dive into the world of cuniculture with Thusoetsile Lobaleng. Find out how his passion, perseverance, and love for rabbits transformed a hobby into a thriving business.

By training and inspiring young people in his community, Lobaleng not only built his business but also contributed to local economic development. In the article, he advises starting with a few rabbits to learn and grow gradually.

Read the story here.

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Octavia Avesca Spandiel

Raised by a close-knitted family who loves her deeply, Octavia believes in the philosophy of ‘I am because you are'. This former news and content editor for radio is now living her best life in the agricultural sector as a commercial journalist at Food For Mzansi. Her soft spot for poetry and passion for life, writing and traveling inspires her to write compelling stories. Apart from being an excellent writer, Octavia has an educational background in youth work and loves working with people. 

Tags: Commercialising farmerniche farmingRabbit farmingTeach me
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