Wednesday, October 21, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in Farming Development

Roshdene rises… to the top!

by Noluthando Ngcakani
16th October 2020
And so it was Roshdene Sampson (22) from the Sandhoek farm in De Doorns who took the throne in the first ever socially-distant Agri's Got Talent showcase. Photo: Facebook | Agri's Got Talent

And so it was Roshdene Sampson (22) from the Sandhoek farm in De Doorns who took the throne in the first ever socially-distant Agri's Got Talent showcase. Photo: Facebook | Agri's Got Talent

Share on FacebookShare on TwitterShare on WhatsApp

Through her rendition of Andra Day’s popular neoclassic soul hit, Rise Up, Roshdene Sampson (22) from De Doorns, indeed rose as the winner of the Agri’s Got Talent (AGT) showcase this year.

There may have been no live audience, no dramatic lighting and no stage to sing on in the first ever socially-distant AGT showcase. But Sampson, armed with that voice and belly-stirring and natural stage presence still wowed judges and voters with her outstanding performance.

Her journey into the competition was nothing short of special either. Sampson’s mother, Maria sneakily entered her into the annual talent showcase. Without her knowledge, Sampson senior secretly recorded her daughter singing and sent that very clip in for submission.

Roshdene Sampson wowed judges with Andra Day’s Rise Up. Photo: Supplied

Weeks later she would receive a call from competition representatives notifying her that she had made it into the top ten.

Born and bred In De Doorns in the Cape Winelands of the Western Cape, Sampson began her journey as a farm worker on Sandhoek, a table grape farm, in 2016 as a seasonal worker.

Her hard-working candour, however, saw her quickly rise to a permanent position on the farm. “My employers are still blown away by my passion and sense of responsibility, most likely because I am so young,” she says jokingly.

Very early on in the competition Sampson believed that the AGT showcase would be the beginning of her dreams coming true. And she was right! “I was so shocked! I am shocked, I cant believe it,” an overwhelmed Sampson said in a livestream announcing her as winner.

Agri’s Got Talent is a social initiative that celebrates the hidden talents of the people who put food on our tables. The title comes with a cash prize, a paid recording studio session as well as an exclusive training workshop with ProCare on their farm of employment.

Also, the top ten were already given smartphones to document their own journeys through video storytelling.

Each finalist has undergone voice training, media training, received a make-over and took part in life skills training sessions.

Sampson’s fellow contenders include workers in the citrus, deciduous fruit, wine and table grape industries vying for the coveted Agri’s Got Talent throne.

Food For Mzansi caught up with Sampson shortly after her win:

Congratulations are definitely in order, Roshdene. The most obvious question on all our lips is did you at all expect the win?

I did expect it later in the competition, in a way. There is always a bit of doubt. But I tried to focus less on winning the competition and more on the experience and special times with the other contestants.

What has been the highlight of being crowned the winner of AGT 2020?

The fact that although I am a farm worker and not in the music industry yet, my voice was heard and I am being seen as a talented singer. I also loved that I met so many other talented singers and that I could learn from them as well. I am very thankful.

You have become a celebrity overnight in the agri-world. What has been the response from your co-workers?

They are very proud and happy with me. It is wonderful to have so many people believe in me.

In your journey what challenges have you faced and how have you overcome them?

In 2012 I was in the running to be chosen as a student at Oprah Winfrey’s school. We were on our way to the final exam venue when we got lost and I missed the exam. It was very difficult for me to overcome the disappointment and it took me a while to gain self-confidence again and to believe there are opportunities in life for me out there. AGT is the first big opportunity that came my way. During the competition we were constantly challenged to think differently about music and pushed to learn, and through the competition I am now a better singer.

Looking to the future, what can we expect from you?

I am going to work hard and take all the opportunities that will come my way after winning AGT to carve myself a singing career.

Noluthando Ngcakani

With roots in the Northern Cape, this Kimberley Diamond has had a passion for telling human interest stories since she could speak her first words. A foodie by heart, she began her journalistic career as an intern at the SABC where she discovered her love for telling agricultural, community and nature related stories. Not a stranger to a challenge Ngcakani will go above and beyond to tell your truth.

Tags: Agri’s Got TalentAGT 2020CGADeciduous Fruit Industryfarm workerHortgroSouth African Table Grape IndustryVinPro Foundation
News

Stop the rot: Four steps to slash post-harvest losses

by Abeeb Omotoso Abiodun Omotayo Adeyemi Aremu and Olaniyi Fawole
18th October 2026

Did you know nearly a third of all food produced globally never makes it to the table? Poor roads, lack...

Read moreDetails
A standing ovation for agriculture’s incredible talent! The Agri’s Got Talent 2026 top three celebrate their achievements: winner Honey Katoo of Endulini Fruit in Patensie, alongside runner-up Clareece Vlotman of Wolfpack in Wolseley and finalist Lwandile Nantsi of Laastedrift in Ceres. Photo: Supplied/Food For Mzansi

Patensie claims Agri’s Got Talent crown for second year running

17th October 2026
The panellists at FNB Business’s “Farming together” discussion at the Royal Show explored how market access, mentorship, financial discipline and strong commercial relationships can help farmers build sustainable businesses. Featured from the left are Bertram July (FNB’s distribution sales lead), commercial farmer Shakes Shabalala; Sandy Gumede (co-founder of Zulu Girl Wines), and Janis Robson (FNB’s head of development and SME business development). Photo: Food For Mzansi

FNB puts relationships at the heart of commercial farming

17th October 2026
Agri Skills Transfer students gain hands-on experience at the institution’s Cullinan Farm Training Centre, where agricultural theory meets the realities of commercial production. Photo: Supplied/Food For Mzansi

Build your future in agriculture with Agri Skills Transfer

17th October 2026
Durbanville Hills tastes sweet success at Michelangelo Awards

Promising early conditions predicted for 2027 SA wine harvest

17th October 2026

Promising early conditions predicted for 2027 SA wine harvest

AgriSETA sets the stage for the SAAA’s big night

Build your future in agriculture with Agri Skills Transfer

Mpumalanga agripreneur bottles family wisdom one chilli at a time

Stronger rural policing needed to protect lives and livelihoods

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
The late Afasa president Dr Vuyo Mahlati. Photo: Supplied/Food For Mzansi

Funeral details announced for celebrated Afasa president

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

Potatoes and tomatoes plunge while avocado prices soar

Becoming bankable: How to get your farm ready for finance

Fixing SA’s agricultural visa system to protect seasonal harvests

SA and Namibia reevaluate livestock trade after FMD outbreak

Agda conference to tackle finance, market access and agri growth

Reluctant farmer scales EC cabbage enterprise to supply Spar

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

About this assistant

This feature generates automated answers summarised from Food For Mzansi articles. By using it, you are interacting with an AI system (provided by Google), not a human. AI can make mistakes. Please refer to the source articles for verification and citation purposes.

Our staff do not check or moderate Lerato’s answers in advance, but may review some later. Our journalists continue to write and edit all the articles Lerato uses as sources.

To estimate unique and returning web users, we store a random browser ID in this browser. WhatsApp users are counted by phone number. The same person using both channels may be counted twice.

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2026 Food for Mzansi