Home Farmer's Inside Track What? A Covid-19 cash bonus for employees?!

What? A Covid-19 cash bonus for employees?!

Louw Van Reenen, the CEO of the Beefmaster Group, joins the Farmer’s Inside Track podcast to talk about the benefits of employee rewards and recognition programmes. Other guests include Emma Naluyima, Ugandan veterinarian and smallholder farmer; hydroponics farmer Byron Booysen; Karidas Tshintsholo, co-founder of the Khula App; chef Lufuno “Funi” Sinthumule; and Bianca Viljoen the Director of Marketing, Distribution and Rewards at Agility Agri

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At a time when most businesses are scaling down, the Beefmaster Group has rewarded staff with special Covid-19 bonuses to thank them for “sharing the pain” brought on by the pandemic.

Louw van Reenen, Beefmaster Group CEO
Louw van Reenen, Beefmaster Group CEO. Photo: Supplied

In an interview with the Farmer’s Inside Track podcast, Beefmaster CEO Louw van Reenen says, “Although we were lucky enough to be classified as an essential service at the height of the lockdown restrictions, we made the conscious decision to focus on the health and wellbeing of our people, our number one asset.”

Employees of the Beefmaster Group have received a special Covid-19 bonus “to thank them for riding out a very tough year”, says Beefmaster Group CEO Louw van Reenen. Photo: Supplied/Food For Mzansi
Employees of the Beefmaster Group have received a special Covid-19 bonus “to thank them for riding out a very tough year”, says Beefmaster Group CEO Louw van Reenen. Photo: Supplied/Food For Mzansi

Van Reenen tells podcast hosts Dawn Noemdoe and Duncan Masiwa that instead of “pulling back on investing in our people and our operations, we are full steam ahead in implementing our plans to upgrade so that we are ready to deliver when the economy turns around.” 

Beefmaster supplies beef products throughout Southern Africa, the Middle East and the Far East. In the podcast, Van Reenen also shares valuable tips for farmers and agripreneurs on the benefits of employee rewards and recognition programmes.

Other podcast highlights 

Besides the podcast interview with Van Reenen, this week’s Farmer’s Inside Track also has other highlights for the agricultural sector: 
  • Level up: We speak to Uzair Essack about the dynamics of exporting fresh produce to global markets. Ugandan farmer Emma Naluyima perfected the art of integrated farming.
  • Book of the week: Food For Mzansi fans chose Crush it! Why now is the time to cash in on your passion by Gary Vaynerchuk as their book of the week. We loved reading it because it taught us how to use the power of the Internet to turn real interests into real businesses.  
  • App of the week: We catch up with Karidas Tshintsholo, co-founder of the Khula App connecting small-holder farmers to markets in Mzansi. 
  • Farmer’s tip of the week: Hydroponics farmer Byron Booysen believes diversifying your agricultural activities is key. 
  • Mzansi FlavourChef Lufuno “Funi” Sinthumule loves South African cuisine, although he feels that it is still rather underrated. His traditional deep-fried tripe served with salt, pepper and lemon wedges melts in your mouth. 
  • The HEALTH SQUARED Agri Update:This week Bianca Viljoenthe director of marketing, distribution and rewards at Agility Agri, unpacks how Agility can help to contribute to the well-being of your employees. The focus is on loyalty in the age of mechanised farming.

How to listen to Farmer’s Inside Track 

Option 1:Click here to listen on Spotify (all mobile and other devices). 

Option 2: Click here to listen on any Apple device. 

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Option 3: Click here to listen on Google Podcasts. 

Option 4:Listen below. Just click “play”.

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Dona Van Eeden
Dona Van Eeden
Dona van Eeden is a budding writer and journalist, starting her career as an intern at Food for Mzansi. Furnished with a deep love and understanding of environmental systems and sustainable development, she aims to make the world a better place however she can. In her free time you can find her with her nose in a book or wandering on a mountain, looking at the world through her camera's viewfinder.
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