Farm and packhouse workers across South Africa’s fruit industry are being encouraged to step onto the stage and share their musical talent by entering Agri’s Got Talent 2026.
The popular singing competition celebrates the people who work in agriculture and gives them the chance to perform on a national platform. Many participants are talented singers whose voices are usually heard only in orchards, packhouses, cellars, or during the daily trip to work.
South Africa’s fruit sector is known worldwide for its quality produce. The industry exports wine, citrus, apples, pears, plums, peaches, apricots, nectarines, cherries and table grapes. Organisers say the farms and packhouses behind these products are also filled with powerful singing voices waiting to be discovered.
Agri’s Got Talent aims to bring those voices to the public stage.
The competition is sponsored by Hortgro, the Citrus Growers’ Association, SATI, South Africa Wine and the Western Cape Government. Food For Mzansi is a proud media partner supporting the competition and helping share the stories of the talented workers behind South Africa’s fruit industry.
Workers from across the fruit value chain are encouraged to enter. This includes employees working in orchards, nurseries, packhouses, cellars and logistics.
Organisers say the competition is about more than just singing.
“Every year we discover incredible voices in agriculture. Many participants have never performed on a stage before. Agri’s Got Talent is about courage, joy and celebrating the people who make our agricultural industries strong,” organisers say.
Participants do not need formal musical training. Anyone who loves singing can enter. Contestants may perform any style of music that represents them best, from gospel and traditional songs to pop and contemporary hits.
Over the years the competition has become a highlight on the agricultural calendar. Workers, farmers and industry leaders come together to celebrate the people behind South Africa’s farms.
For many contestants the experience can be life changing. Participants often gain confidence, form friendships and discover new opportunities through the competition.
Employers are also encouraged to support workers who want to participate by helping them prepare for auditions and cheering them on.
Agricultural workers in the following sectors are invited to enter: fresh or dried deciduous fruit including apples, pears, peaches, plums, nectarines, cherries and apricots, as well as table grapes, citrus and the wine industry.
Entries for Agri’s Got Talent 2026 are now open and will close on Friday, 31 July 2026.
To enter, participants must send a voice note of up to three minutes via WhatsApp to 082 372 1557, or email a recording to info@agrisgottalent.com. Entries must include the participant’s full name, date of birth, contact number, workplace, job description, length of employment, nearest town and supervisor’s contact details.
For more information visit the official Agri’s Got Talent pages online or email info@agrisgottalent.com.
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