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in Advertorial, Inspiration

#SoilSista Serage: From engineer to cultivating tribal land

by Octavia Avesca Spandiel
5th February 2024
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Jennifer Serage’s extraordinary journey from an engineering career to cultivating tribal lands epitomises strength amid challenges, echoing the transformative impact of the #SoilSistas programme.


Jennifer Serage’s journey resonates deeply within the narrative of tenacity and passion for farming. Hailing from the rural heartlands of  Matome, Limpopo, her odyssey into agriculture embodies a profound shift from an engineering career to nurturing the land and fostering growth.

Serage’s transition from the corridors of Eskom to the vast expanse of her farm wasn’t an overnight leap. It began as a quest for supplementary income but burgeoned into a profound connection with the earth.

Finding a deep connection with farming

Her journey commenced in 2013 when, alongside her husband, she embarked on cultivating a tribal land they acquired, marking the budding stage of their farming endeavours.

The challenges Serage faced weren’t mere obstacles but stepping stones sculpting her flexibility. Financial constraints loomed large, notably impeding the acquisition of protective nets to shield their crops from hail, birds, and pests. Challenges with manual labour and the finite expanse of tribal lands further added layers of complexity to their journey.

Yet, within these challenges lay the seeds of opportunity. Serage’s entry into the 2023 Corteva Agriscience Women Agripreneur Programme marked a pivotal chapter in her saga.

The programme was more than just a platform; it was a haven where women converged, sharing fervour, knowledge, and challenges. It was a space where varied backgrounds converged into a mosaic of wisdom, birthing networks and alliances that transcended farming techniques.

Impact of Corteva programme

The programme’s impact was profound, enriching Serage’s understanding of business systems, amplifying her vision, and empowering her with novel perspectives. But beyond the curriculum lay the power of connections – connections that transformed waste into a resource, through alliances born from shared experiences.

The camaraderie among the women, diverse in backgrounds and expertise, provided fertile ground for collaboration. Beyond the realms of farming, the network facilitated invaluable connections – from legal advice to financial guidance. It was a tapestry woven with threads of shared struggles, triumphs, and aspirations.

Serage’s chronicle epitomises the essence of empowerment embedded within the #SoilSistas programme – a testament to how a community can amplify individual growth. Her journey reflects the ethos of resilience, adaptability, and unity; a story where the soil became a canvas for her aspirations, and the network became pillars of support.

The mentorship component added yet another layer of depth to her growth, providing a compass amid the intricate terrain of farming. The guidance she received wasn’t just about farming techniques; it was about nurturing an entrepreneurial spirit and fostering a holistic approach to her agricultural pursuits.

Serage’s journey is a testament to the transformative power of education, community, and shared experiences. It underscores the importance of collaboration and networks in propelling individual dreams into collective realities.

Her story embodies the untapped potential within each of us; the potential to bloom, evolve, and nurture growth, not just in the fields but within ourselves and our communities.

ALSO READ: From finance to farming, #SoilSista Matjene found her destination

Get Stories of Change: Inspirational stories from the people that feed Mzansi.

Octavia Avesca Spandiel

Raised by a close-knit family who loves her deeply, Octavia believes in the philosophy of ‘I am because you are'. This former news and content editor for radio is now living her best life in the agricultural sector as a commercial journalist at Food For Mzansi. Her soft spot for poetry and passion for life, writing and traveling inspires her to write compelling stories. Apart from being an excellent writer, Octavia has an educational background in youth work and loves working with people. 

Tags: #SoilSistasCommercialising farmerCortevaCorteva Women Agripreneur ProgrammeInspire meWomen in Agriculture
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