• Latest
  • Trending
  • All
  • News
  • Lifestyle

These 10 food and beverage trends will drive innovation in 2021

23rd November 2020
This drone is collecting data which farmers can then access on the yield management platform. Photo: Supplied/Aerobotics

How the Internet of Things is transforming agri

13th August 2022
His life took a turn for the worst when he ended up in jail for dealing in drugs, but Thembinkosi Matika turned his life around and now helps others through his Legacy Farming Project. Photo: Supplied/Food For Mzansi

Drug dealer turned farmer ploughs back

12th August 2022
ADVERTISEMENT
Beat the winter blues with yummy butter chicken

Beat the winter blues with yummy butter chicken

12th August 2022
Households in South Africa could be in for some respite in the coming months on food prices. Photo: Supplied/Food For Mzansi

Food may soon be cheaper. What’s the catch?

12th August 2022
Archive photo. Western Cape agri MEC Ivan Meyer highlighted small towns' dependence on agriculture during a recent provincial summit with municipal leaders. Photo: Supplied/Food For Mzansi

ICYMI: MEC lines up municipal support for farmers

12th August 2022
Christo Van der Rheede is the executive director of Agri SA. Photo: Supplied/Food For Mzansi

Former music teacher leads agri’s greatest symphony

12th August 2022
Bumper harvest for Mzansi’s olive growers

Bumper harvest for Mzansi’s olive growers

11th August 2022
Thanks to Netafim’s innovative solutions, drip irrigation is within reach of small-scale farmers. Photo: Supplied

Yes, precision irrigation is possible on a budget

11th August 2022
There's been a major breakthrough with South African citrus containers that have been contained at European ports. Photo: Supplied/Food For Mzansi

Relief! Govt convinces EU to save SA citrus

11th August 2022
Willem Booise (left) is a trustee and has won the industry’s Specialist Agricultural Worker of the Year award in 2018. Photo: Supplied/Hortgro

Fruit farm shows there’s power in transformation

11th August 2022
Many people love avocados, but did you know that the introduction of just one of these fruits per day can improve the overall quality of your diet? Photo: Pixabay

An avocado a day can keep the doctor away

10th August 2022
Davidzo Chizhengeni, animal scientist, founder of KvD livestock, Ika Cronje, farmer and participant in the Corteva Women Agripreneur 2022 programme, Vuyokazi Makapela, a Director at Afrivet, and permaculture farmer, Stephanie Mullins. Photo: Supplied/Food For Mzansi

Podcast: Prevent rabies with vaccination

10th August 2022
  • Home
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
11 GLOBAL MEDIA AWARDS
Saturday, August 13, 2022
Food For Mzansi
  • Home
  • News
  • Changemakers
    • All
    • AgriCareers
    • Entrepreneurs
    • Farmers
    • Groundbreakers
    • Innovators
    • Inspiration
    • It Takes a Village
    • Mentors
    • Movers and Shakers
    • Partnerships
    This drone is collecting data which farmers can then access on the yield management platform. Photo: Supplied/Aerobotics

    How the Internet of Things is transforming agri

    His life took a turn for the worst when he ended up in jail for dealing in drugs, but Thembinkosi Matika turned his life around and now helps others through his Legacy Farming Project. Photo: Supplied/Food For Mzansi

    Drug dealer turned farmer ploughs back

    Christo Van der Rheede is the executive director of Agri SA. Photo: Supplied/Food For Mzansi

    Former music teacher leads agri’s greatest symphony

    Agripreneur 101: Creating a beauty brand

    Agripreneur 101: Creating a beauty brand

    Claire and Martin Joubert have sacrificed and struggled to become top breeders of Ankole cattle in South Africa. But giving up was never an option, because they wanted to offer only the very best Ankole genetics in the country. Photo: Supplied/Food For Mzansi

    Farming couple lives and breathes Ankole cattle

    Tackling climate change, one tree at a time

    Agricareers: Veterinary science not for the timid

    Agricareers: Veterinary science not for the timid

    Once struggling farm now a family heirloom

    This drone is collecting data which farmers can then access on the yield management platform. Photo: Supplied/Aerobotics

    Optimal yields now at farmers’ finger tips

  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi

These 10 food and beverage trends will drive innovation in 2021

by Staff Reporter
23rd November 2020
in News
Reading Time: 5 mins read
A A

Innova Market Insights recently published their top 10 list of food and beverage trends in 2021. Photo: Supplied

Consumers are searching for brands that can build trust, provide authentic and credible products, and create shopper confidence in a pandemic-ridden world. Therefore, transparency is emerging as the clear winner among the trends set to spearhead innovation in the global food and beverage industry in the year 2021.

This according to Netherlands-based Innova Market Insights who recently published their top 10 trend projections for next year, based on the Innova Consumer Survey 2020.

The covid-19 pandemic has bolstered focus on health and immunity with consumers now seeking ingredients that support health, says director of insights and innovation for Innova Market Insights, Lu Ann Williams.

ADVERTISEMENT
Director of insights and innovation for Innova Market Insights, Lu Ann Williams. Photo: Twitter @LiatSimha

The top ten trends for 2021 will pave the way for brands to up their game to meet evolving ethical, environmental and clean label consumer demands, Williams says in a media release.

According to Williams covid-19 has transformed shopping and eating habits. Attention is now on the post-covid landscape to explore how these new behaviours will shape the future of the food and beverage industry.

“Transparency throughout the supply chain will dominate in 2021, with consumers searching for brands that can build trust, provide authentic and credible products, and create shopper confidence in the current and post-covid climate,” Williams highlights.

The predicted food and beverage industry innovation trends for 2021 are:

1

Transparency triumphs

The Innova Consumer Survey 2020 reveals that six in ten global consumers are interested in learning more about where foods come from. Transparency dominates consumer demand in 2021. Increasing transparency to meet evolving ethical, environmental and clean label consumer demands is key.

Brands adopting and pairing new packaging technologies such as invisible barcodes and near-field communication technology with creative, meaningful storytelling will be successful.

Transparency triumphs in top tend projected trends for 2021. Image: Supplied

The consumer lifestyle trend toward cleaner living is broadening and heightening expectations around what constitutes a clean label. Aspects include human and animal welfare, supply chain transparency, plant-powered nutrition and sustainable sourcing.

2

Plant-forward

As plant-based trends reach global phenomenon status, the “plant-based” definition is ever-evolving. Its rising mainstream appeal will drive expansion to different regions and categories in 2021, including accelerated demand for new formats, plant proteins and more sophisticated alternatives.

Propelled by sustainability and animal welfare concerns, lab-grown foods have the potential to disrupt the industry by mainstreaming the use of new technologies.

ADVERTISEMENT

The Innova Consumer Survey 2020 indicated that the top four reasons for considering plant-based alternatives were health, diet variety, sustainability, and taste. As consumers are powering up on plant protein, opportunities and challenges relating to regional consumer preferences and sustainability expectations are attracting attention.

Global consumers have redefined the concept of plant-based foods. Image: Supplied

3

Tailored to fit

Personalized nutrition is in the spotlight as consumers look for food and beverage options that fit their unique lifestyles. Consumers expect a tailored approach to eating, with technological breakthroughs, constant new launches and exciting sensorial experiences providing the opportunity for customised lifestyles to extend to food and beverage consumption.

Sophisticated personalised nutrition advice on functional foods is still expensive, but the emergence of tech platforms allows for comparable customer service via automation. The Innova Consumer Survey 2020 showed that 64% of global consumers have found more ways to tailor their life and products to their individual style, beliefs and needs.

Innova Market Insights is a global knowledge leader in the food and beverage industry. Image: Supplied

4

New omnichannel eating

As foodservice and retail domains increasingly overlap, consumers can eat what they want, when and where they want it. Consumers are seeking convenience, richer experiences and accessible indulgence.

Traditional hospitality is getting edged out, particularly with covid-19 giving consumers more time to stay at home and sharpen their own culinary prowess. Increased home cooking is driving the use of convenient meal kits or starters and more sophisticated ingredients, resulting in new food experiences.

The Innova Consumer Survey 2020 found 46% of consumers believe restaurant-branded products are a convenient way to attain the restaurant experience and flavors at home. Along with restaurant delivery growing, consumers can now directly access many specialty products that were previously only accessible via foodservice.

5

In tune with immune

Ongoing anxiety stemming from covid-19 will encourage consumers to prioritise their immune health into 2021. According to the Innova Consumer Survey 2020, six out of ten global consumers are increasingly looking for food and beverage products that support their immune health, with one in three saying that concerns about immune health increased in 2020 over 2019.

Immunity-boosting ingredients will play a significant role in the coming year, while research and interest in the role of the microbiome and personalised nutrition as ways to strengthen immunity will accelerate.

6

Nutrition hacking

The use of technology to drive functional food understanding, nutrition advice and the environmentally conscious nature of products is becoming more prominent. In 2021, consumers will use technology to aid their search for balanced formulations and improved nutrition-based products. New product development and software solutions will address demands for food and beverage choices that contain enhanced nutritional value as well as sustainability or ethical impact.

7

Mood: The next occasion

With consumers increasingly investing in prioritising their holistic health and well-being, product launches and technological applications are addressing how food and beverages influence the physical, mental, and emotional aspects of health.

New mood-based product development is seeing staggering growth, as are labeling claims on packaging. Adaptogens, found in herbal medicine for the claimed stabilisation of physiological processes, are also being used to develop the relationship between food, beverages, and emotional health.

8

Product mashups: When trends collide

Variety and multifunctionality within products on in-store shelves and online retail platforms are proving to be successful, with consumers eager to discover new and innovative products, formats, and categories for all occasions.

Hybrid innovation is enjoying sustained popularity as consumers favor food and beverages that broaden the dimensions of indulgence. Treat-based occasional super-indulgence and “permissible” indulgence, where consumers want taste indulgence but with healthier, guilt-free recipes, have gone up a gear as exciting flavor discoveries, category merging and brand collaboration offer unexpected creations.

9

Modern nostalgia

Local appeal, interest in traditional and regional foods and product origin remain core demands of consumers wanting to try regional and international flavors.

While global trends get a local makeover, influencers and consumers will embrace modern variations as regional favorites are brought into the contemporary sphere. New arrivals are set to revive, influence, and attract new audiences. Brands will apply local twists to familiar products to offer heightened sensory delivery through surprising and unexpected flavours, textures and formats.

10

Age of the influencer

Storytelling, brand connection and shareable social media experiences reign supreme in the food and beverage world, presenting brands with vast opportunities to showcase their innovations.

Influencer endorsements are a strong strategy for brands looking to bolster their exposure efforts. Influencer engagement will stay on the marketing menu to promote products in 2021. There will also be a gradual expansion of the diversity of influencers and a slow shift to more reliable and industry-specific influencers to drive trust and credibility.

Tags: consumer trendsCovid-19Inova Market InsightsLu Ann WilliamsMarket trends
Previous Post

Three things happening in SA agriculture today, 23 November 2020

Next Post

I really want to make a difference, says young leader

Staff Reporter

Staff Reporter

Researched and written by our team of writers and editors.

Related Posts

South Africans are once again enjoying their beer after a tough 16 months. Photo: Supplied/Food For Mzansi

SA beer industry regains its fizz post Covid-19

by Tiisetso Manoko
26th May 2022
0

South Africans are once again enjoying their beer after a tough 16 months which included four alcohol bans due to...

Street traders and small scale farmers are always neglected in times of crisis and the leaders in the agriculture sector have urged government to prioritize them in future to protect our food systems. Photo: Nomfundo Xolo / GroundUp

Suspended permit payments bring relief to CT vendors

by GroundUp
26th May 2022
0

With the Covid-19 pandemic having pinched any extra penny from the pockets of those who need it most, a decision...

A recent study compiled by research revealed that a large number of farmers had received no official aid after suffering severe disruptions brought on by the global Covid-19 pandemic. Photo: Pixabay/Supplied

Farmers disrupted by pandemic still struggling

by The Conversation
9th May 2022
0

Stringent Covid-19 restrictions have seen the world's poorest, including smallholder farmers, bear the brunt without enough support of local governments.

National risk management should receive urgent attention, according to experts who spoke during a recent webinar on the impact of recent disasters on South Africa. Photo: Supplied/Food For Mzansi

Tough times in agriculture ‘could have been cushioned’

by Tiisetso Manoko
9th May 2022
0

SA's farming sector has faced some tough times lately, but some of the hardship could have been warded off had...

Next Post
Breyton Milford wears many hats in the agricultural sector, but he does not mind it as long as all he does has a positive impact on the South African agricultural sector. Photo: Supplied.

I really want to make a difference, says young leader

Households in South Africa could be in for some respite in the coming months on food prices. Photo: Supplied/Food For Mzansi
News

Food may soon be cheaper. What’s the catch?

by Duncan Masiwa
12th August 2022
0

There’s a whole list of basic food items that are set to become cheaper soon. But there are factors at...

Read more
Archive photo. Western Cape agri MEC Ivan Meyer highlighted small towns' dependence on agriculture during a recent provincial summit with municipal leaders. Photo: Supplied/Food For Mzansi

ICYMI: MEC lines up municipal support for farmers

12th August 2022
Christo Van der Rheede is the executive director of Agri SA. Photo: Supplied/Food For Mzansi

Former music teacher leads agri’s greatest symphony

12th August 2022
Bumper harvest for Mzansi’s olive growers

Bumper harvest for Mzansi’s olive growers

11th August 2022
Thanks to Netafim’s innovative solutions, drip irrigation is within reach of small-scale farmers. Photo: Supplied

Yes, precision irrigation is possible on a budget

11th August 2022

This week’s agriculture events: 08 to 12 August 2022

Relief! Govt convinces EU to save SA citrus

How the Internet of Things is transforming agri

Agripreneur 101: Creating a beauty brand

Drug dealer turned farmer ploughs back

Fruit farm shows there’s power in transformation

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 12 global awards in the first three years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

How the Internet of Things is transforming agri

Drug dealer turned farmer ploughs back

Beat the winter blues with yummy butter chicken

Food may soon be cheaper. What’s the catch?

ICYMI: MEC lines up municipal support for farmers

Former music teacher leads agri’s greatest symphony

  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

No Result
View All Result
  • Home
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2021 Food for Mzansi

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.