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in Agribusiness, News

Madumbi rebrands following merger with Swiss pioneers

by Staff Reporter
14th August 2021
Following a merger with Andermatt Biocontrol, Madumbi Sustainable Agriculture is now known as Andermatt Madumbi. The company says the merger accelerates its mission to change the way that food is grown. Photo: Supplied/Food For Mzansi

Following a merger with Andermatt Biocontrol, Madumbi Sustainable Agriculture is now known as Andermatt Madumbi. The company says the merger accelerates its mission to change the way that food is grown. Photo: Supplied/Food For Mzansi

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One of South Africa’s foremost biological crop solutions companies, Madumbi Sustainable Agriculture, has rebranded to Andermatt Madumbi following a merger “with the Swiss innovators who share our passion for changing the way food is grown.”

Andermatt Madumbi chief executive Michelle Lesur. Photo: Supplied/Food For Mzansi
Andermatt Madumbi chief executive Michelle Lesur. Photo: Supplied/Food For Mzansi

The merger with Andermatt Biocontrol, global pioneers of microbiological products for biological pest control, is a partnership for “a better future,” says Andermatt Madumbi chief executive Michelle Lesur.

With its head office in KwaZulu-Natal, Madumbi Sustainable Agriculture has long been a go-to source for farmers seeking healthy, sustainable and biorational solutions.

In a release, the company now describes Andermatt Madumbi as “the precision of a Swiss clock with the heartbeat of an African drum.”

“Innovation will continue to be key in our approach to tackling complicated environmental and social challenges, both globally and locally,” says Lesur. “Together, we remain committed to improved food security and a vision for a world where food safety is no longer a concern.”

Lesur assures its South African client base that the rebranded company remains rooted in “the gift of giving” envisioned 20 years ago when Madumbi Sustainable Agriculture was first established.

“The company vows to continue “shifting mindsets and changing best practices in South Africa’s commercial agriculture and retail sector.”

Striving for biological excellence

With integrity, passion and innovation as driving forces behind our growth, Madumbi has built a reputation for biological excellence in South Africa, Lesur adds.

“This remains core to our values and is deeply important to our team of biological experts. It is on these solid foundations, and through a united goal of influencing food production locally, throughout Africa and across the globe, that we join forces with Andermatt Biocontrol.”

Andermatt Madumbi revealed its new logo this week. Photo: Supplied/Food For Mzansi
Andermatt Madumbi revealed its new logo this week. Photo: Supplied/Food For Mzansi

Andermatt Biocontrol is also a global leader in virus technology with an extensive footprint of subsidiaries that deliver expertise and precision to commercial and retail growers across the globe.

“Together, we can contribute to a world where the sustainable delivery of healthy, nutrient-dense food to all our tables is achievable. We are more than just the sum of our parts,” says Lesur.

ALSO READ: Seeing food systems through a sustainable lens

Staff Reporter

Researched and written by our team of writers and editors.

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