Sunday, October 11, 2026
SUBSCRIBE
22 GLOBAL MEDIA AWARDS
Food For Mzansi
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought
No Result
View All Result
Food For Mzansi
No Result
View All Result
in News

Newly-commercialising black farmers rock auction records

by Duncan Masiwa
11th May 2021
The Kaallaagte Farmers' Association, representing a group of 15 newly-commercialising black farmers, hosted their first auction on the grounds of the Gilead Boerevereniging between Lindley and Petrus Steyn in the Free State. Photo: Duncan Masiwa/Food For Mzansi

The Kaallaagte Farmers' Association, representing a group of 15 newly-commercialising black farmers, hosted their first auction on the grounds of the Gilead Boerevereniging between Lindley and Petrus Steyn in the Free State. Photo: Duncan Masiwa/Food For Mzansi

Share on FacebookShare on TwitterShare on WhatsApp

A group of up-and-coming livestock farmers in the Free State are on cloud nine after hosting their very first commercial farmers’ auction with a turnover of R2.5 million.

The Kaallaagte Farmers’ Association, representing a group of 15 newly-commercialising black farmers, hosted their auction on the grounds of the Gilead Boerevereniging between Lindley and Petrus Steyn.

Nearly 50 people were in attendance. Those present described the day as a groundbreaking development in the Free State’s agricultural landscape.

Joseph Khahleli, the Kaallaagte chairperson, said he was surprised by the turnout.

“Today was such a great success. We’ve come a long way as Kaallaagte farmers. It’s a very big achievement for us and we are so grateful that the commercial farmers of the Free State are helping us to grow and become better producers.

Joseph Khahleli, chairperson of the Kaallaagte Farmers' Association posing for a picture Food For Mzansi journalist Duncan Masiwa. Photo: Food For Mzansi
Joseph Khahleli, chairperson of the Kaallaagte Farmers’ Association posing for a picture Food For Mzansi journalist Duncan Masiwa. Photo: Food For Mzansi

“Our focus as Kaallaagte farmers is quality and that’s why we are in a position to host our own first auction on this scale,” he said.

Khahleli, who has been the chairperson since last year, said it wasn’t easy starting the association in 2014 because of their choice of cattle.

“We were farming with ordinary cattle and some of us we were taking our livestock to auctions not knowing how the animals should look in terms of quality and what the requirements were. Now, we are starting to buy bulls and developing our livestock,” Khahleli said.

Farmers praised for livestock quality

On the day, over 200 livestock animals made their way into the auction ring for bidders to claim with price accepted by the seller. 

The executive director of Vleissentraal Bethlehem and auctioneer of the day, Lukas Kleynhans, was highly impressed with the quality livestock presented.

Kaallaagte: Vleissentraal executive director and auctioneer of the day, Lukas Kleynhans. Photo: Duncan Masiwa/Food For Mzansi
Vleissentraal executive director and auctioneer of the day, Lukas Kleynhans. Photo: Duncan Masiwa/Food For Mzansi

“The Kaallaagte farmers had outstanding cattle, and this showed in the prices we got today. We had a turnover of R2.5 million for which we are extremely grateful, so I can really say that today was a huge success,” Kleynhans said.  

Some of the cows were auctioned for as high as R15 500 each. One of the highlights, Kleynhans said, was a bull auctioned for R19 000.

Marlize Nel, animal health technician from the Free State department of agriculture and rural development, was also pleased with what she saw. She inspected the animals beforehand. 

“I was here today to look at the general health of the animals and I must say that there were some good animals here today,” Nel told Food For Mzansi.

Meanwhile Kleynhans wished the Kaallaagte farmers well and affirmed that they were on the right track.

Kaallaagte: Marlize Nel, animal health technician from the Free State department of agriculture and rural development. Photo: Duncan Masiwa/Food For Mzansi
Marlize Nel, animal health technician from the Free State department of agriculture and rural development. Photo: Duncan Masiwa/Food For Mzansi

“They can really be proud about the quality livestock they brought here today. With their quality of livestock and the prices they received today, they can only move forward.

“Everyone [local commercial farmers] bought into this auction and the farmers were not skeptical about bidding. Large feedlots in the area were on board and they supported the emerging farmers very well,” said Kleynhans.

As Vleissentraal, he noted that they were honoured to be part of the Kaallaagte farmer’s first commercial auction. “It is a long-term investment to invest money in farming, but I am sure they will do very well going forward.”

Farming mentors impressed

Hannetjie Human, a local farmer who has been instrumental in the development of the Kaallaagte farmers, described the day as a “huge success”.

Puseletso Ntsutle, Kaallaagte farmer with the executive director of Vleissentraal Bethlehem, Lukas Kleynhans. Photo: Duncan Masiwa/Food For Mzansi
Puseletso Ntsutle, Kaallaagte farmer with the executive director of Vleissentraal Bethlehem, Lukas Kleynhans. Photo: Duncan Masiwa/Food For Mzansi

“It was a wonderful day and the members of the Kaallaagte Farmers’ Association are so happy with the prices they have received today. With the commission that the farmers earned, I’m sure they will now use it to build their farming businesses even further until the next auction.”

Human expressed certainty that there would be many more Kaallaagte auctions hosted soon. 

Dirk van Rensburg, another farming mentor, described the Kaallaagte farmers as competent livestock breeders who are quality-focused.  

“There used to be a culture among the farmers that the more cattle they had, the better they were as farmers. They were terribly focused on quantity over quality,” he explained.

But that has all changed. “Now I think they are emerging as commercial black farmers who are able to distinguish which is more important. This to me, is a sign of major growth,” Van Rensburg said.

ALSO READ: High school buddies are black-owned auction pioneers

Duncan Masiwa

DUNCAN MASIWA is the assistant editor at Food For Mzansi, South Africa’s leading digital agriculture news publication. He cut his teeth in community newspapers, writing columns for Helderberg Gazette, a Media24 publication. Today, he leads a team of journalists who strive to set the agricultural news agenda. Besides being a journalist, he is also a television presenter, podcaster and performance poet who has shared stages with leading gospel artists.

Tags: Black farmersFree State AgricultureFree State Department: Agriculture and Rural DevelopmentJoseph KhahleliLivestock auctionsLivestock farmers
Advertorial

Agri Skills Transfer: Where agriculture meets opportunity

by Staff Reporter
8th October 2026

PARTNER CONTENT: Agri Skills Transfer is expanding its 2027 intake with new student residential facilities, a guaranteed second-year farm placement,...

Read moreDetails
Unlocking the economic and nutritional power of the fifth quarter

Unlocking the economic and nutritional power of the fifth quarter

8th October 2026
Prepare your livestock for a drier 2026/27 breeding season

Prepare your livestock for a drier 2026/27 breeding season

8th October 2026
NW government boosts Taung lucerne farmers with new packhouse

NW government boosts Taung lucerne farmers with new packhouse

8th October 2026

Veggie prices: Rising supply could bring relief to SA shoppers

7th October 2026

Agritourism experts urge fair distribution of SA’s tourism boom

SADC Plant Nutrition Symposium tackles long-term soil health and farm viability

Agri Skills Transfer: Where agriculture meets opportunity

Crucial management habits every livestock farmer must practice

Mastering foreign exchange: Smart strategies for SA agri exporters

Join Food For Mzansi's WhatsApp channel for the latest updates!

JOIN NOW!
Next Post
Do you want to jump start your career in agriculture with an internship? Here are five tips to landing an internship in agriculture, and five agri internships for you to apply for. Photo: Food For Mzansi

Your guide to landing an agriculture internship

THE NEW FACE OF SOUTH AFRICAN AGRICULTURE

With 21 global awards in the first six years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.

Booberries campaign brings breast health to Checkers shelves

Crucial management habits every livestock farmer must practice

Energy shock, weather risks drive operational costs for SA farmers

Hope restored as Land Bank secures R500m to end funding freeze

Young Lady Grey farmer diversifies from broilers to shisanyama

Four major risks SA farmers can’t afford to ignore

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

Contact us
Office: +27 21 879 1824
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za

  • Awards & Global Impact
  • Our Story
  • Contact Us
  • Cookie Policy
  • Privacy Policy
  • Copyright

Chat Options

I'm Lerato, your AI assistant!
No Result
View All Result
  • News
  • Changemakers
  • Lifestyle
  • Farmer’s Inside Track
  • Food for Thought

Copyright © 2024 Food for Mzansi