Brands from across Africa gathered at the CTICC for the Cape Town Organic and Natural Products Expo Africa 2026, highlighting the growing demand for healthier, natural products.
Despite the challenges of organic production, exhibitors showed what is possible when human care drives the process. Organised by Trade Fairs and supported by Standard Bank, the event, held from 17 to 19 April, went beyond networking to boost brand visibility and industry growth.
What consumers need to know
Warren Hickinbotham, managing director of the Organic and Natural Products Expo, said exhibitors offer products that are natural, health-focused, support general wellness, and are produced sustainably.
He said the line between organic and natural is often blurred. “To call a product organic, it needs formal certification, which many products don’t have, even if they are natural and do the right things.”
Hickinbotham pointed out that producers need to pay attention to every stage of the process. “You can do everything right, but one weak point can affect the entire chain.”
Speaking to Food For Mzansi, he said consumers should read ingredient lists instead of relying on front-facing packaging or marketing claims. “The devil is in the details,” he said, adding that ingredient lists are mandatory and cannot legally be falsified.
He noted that products showcased at the event meet strict requirements. “If they are part of this event, you can be assured their boxes are ticked.”
Hickinbotham said growing interest in these products is driven by increased awareness of personal health, along with a broader understanding that sustainable practices are no longer optional, but essential for survival.
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Unlocking growth for small businesses
Deenash Pillay, head of small business segments for business and commercial banking at Standard Bank, explained that the bank supports businesses, including emerging organic and natural product enterprises, through a holistic growth model that combines funding, market access, and business development support.
“Our Enterprise and Supplier Development (ESD) programme goes beyond funding – providing mentorship, skills development, and tailored financial solutions to ensure SMEs are equipped to compete internationally,” he said.
Pillay said platforms such as the Organic and Natural Products Expo help connect entrepreneurs directly with buyers and export partners.
He explained that small and medium enterprises often face three key challenges: limited access to finance, skills gaps, and restricted market reach.
“Many lack collateral or financial track records, making funding difficult, while scaling demands capacity they don’t yet have.”
Furthermore, the Organic and Natural Products Expo connects SMEs to real market opportunities, strengthens partnerships, and aligns with global sustainability trends.
With South Africa’s organic market expected to grow significantly over the next three years, Pillay added, the expo provides a platform for entrepreneurs to showcase innovation and secure growth and export opportunities.
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